Editor’s note: This post was written by Shah, a professional writer and blogger interested in writing about various aspect of SEO, marketing, tech, and design. You can join Shah at Google+ or Twitter.
Once a website has been created, webmasters have to figure out how to get their rankings increased in search engines. Top rankings ensure more visibility and enhanced earnings. Brent Franson offers five surefire tips that will lead to search engine domination.
Create Unique Content to Stop Penalties
Back in the day, people could get away with submitting the same exact article content to multiple directories. Google has put a stop to this and will flag websites that have the same article in multiple places linking back to them. To ensure that sites are never flagged, it is advisable to submit a unique article to each directory. Even if the articles are on the same topic, they all must be 100 percent unique. It’s true that it will take time to produce unique content for every site but it would have a positive long impact over website ranking. So invest your time to produce quality content and see the results. Read More
Although it’s pretty much unlikely that any high profile hacktivists are going to be targeting your website via a Distributed Denial of Service (DDoS) attack anytime soon, that’s not necessarily grounds for sitting back relaxed and complacent without a backup / protection plan. DDoS attacks are becoming more prevalent and much easier to execute thanks improvement in technology, bandwidth and accessibility to tools and information on how to do it. We continue to see big brands like Sony get brought down momentarily by these attacks, and even the CIA’s website suffered this pain in 2012. It’s a serious threat.
For clarification, DDoS attacks happen through an overpowering of numerous computers, usually through the use of bots, that continuously send traffic to an IP address or website. As simple as this might seem, the effects can be brutal to a website. What’s worse is that the typical common security protocols that are set up to defend against hacking and intrusion just don’t work against DDoS attacks and taking matters into your own hands, whether it’s through WordPress security plugins or code tweaks and improvements are not sufficient.
Luckily, there are a couple ways to protect a website from DDoS attacks.
Using a Cloud Security Provider
Using proprietary technologies, a number of web security companies have begun releasing different forms of protection from DDoS. These include the likes of Prolexic, for example, which has a fairly decent track record of mitigating web security threats. However, much of what these products do happens behind the scenes. In the push for full disclosure, more companies and website owners are relying more on cloud security providers, like Incapsula, who not only provide free usage of their CDN but also powerful DDoS protection at fairly reasonable pricing for anyone serious about their website’s security.
Where other services just kind of tell us that things are being handled, Incapsula offers some pretty slick monitoring options that take your website security a step further than a service: It’s a tool. Going beyond just DDoS traffic mitigation, Incapsula protects against other forms of attacks and site outages (both malcontent and accidental) while simultaneously offering a speed boost through those same site mitigation channels; along with pretty much guaranteeing 100% up-time for complex applications through load balancing and failover, spread across multiple servers. What’s even better is that they provide visual and trackable insights into the site’s performance and health.
Sophisticated web threat protection is becoming more available and affordable and it’s a valid inclusion among tools bloggers and other marketers normally utilize.
Self-Protected Domain Infrastructure
Bearing in mind that DDoS mitigation is not for the faint of heart or the modest wallet, I know there are some DIY admin types who live for the thrill of getting their hands dirty. Protecting against a DDoS attack on your own is a massive undertaking that’s easy to get wrong, which would leave you just as unprotected as if you had done nothing at all. But, if you’re up for the task and have the skillset required (seriously, be honest with yourself on this one, you or your client’s product is at stake here), the following Cisco reading material will get you moving in the right direction… if you really know what you’re doing:
Cisco’s Guide to Defending Against DDoS Attacks (A novella’s worth of information at 9,067 words, but absolutely solid information)
Discuss Options with Your Hosting Service
Of the many web hosts online offering bottom dollar deals to get your website up and running , a vast majority of them don’t have the infrastructure set up to properly deflect a DDoS attack. This doesn’t necessarily mean that your cost-effective host, whichever it may be, doesn’t have protection, but that doesn’t mean that they do, either.
Simply put, you should be contacting your preferred host(s) directly to determine precisely what they have in place to protect your site/sites from malicious attackers. Additionally, you absolutely need to know what their policy is on how to deal with sites that are suffering attacks that break through or overwhelm their servers. The punishment of a week or two of downtime from your host can be more damaging than the original attack itself since it’s more likely that your account will be blacklisted or suspended rather than the company taking full responsibility. Your best bet for protection via a web host is going with a premium provider like WP Engine who pride themselves on running very secure and well managed hosting environments.
The most important thing you should keep in mind is that, for relatively little time invested, you can set a site up to be guarded against incredibly expensive attacks. There’s no reason to find yourself in a situation where you’re looking for protection after a DDoS is launched. The risk for loss of traffic and in some cases, sales, is much too great.
The post How to Protect Your Blog From an Advanced DDoS Attack appeared first on The Blog Herald.
Social media has become the de facto venue for people to express themselves online. While it used to be that personal blogging was where friends and friends of friends would go to find out what was going on in other people’s lives, now it’s platforms like Facebook, Twitter, Instagram, Google+ (no it’s not a ghost town), and Tumblr where you will find people from all walks of lives.
More than a personal communication or expression tool, social media is being used by brands – corporate or personal – to expand their reach and interact with their target audience. Big brands like Coca-Cola, Oreo, Nike, and KFC are known to be on the ball when it comes to their social media accounts. Celebrities are not exempt, too. Just think of Rihanna, Justin Bieber (yeah, sorry if I’ve offended anyone just by mentioning him), William Shatner, and so many more. Then there are the athletes, influencers in the tech scene, influencers in the marketing scene, and so on. Read More
Editor’s Note: This post was written by Tim Soulo, who calls himself a blogging experimenter and conversion junkie. In case you’d like to read more of his awesome articles, consider visiting his personal blog at BloggerJet.
When you have a business online and you are relying on social media to get information to your audience, it seems like there’s not enough hours in the day. But never fear, because there are tons of amazing tools that can help with that!
With the right tools, you can accomplish lots of stuff in no time: monitoring your niche, automating tweets, posting at best times of the day, authenticating via social networks, displaying selected tweets on your blog, etc. Read More
WordPress themes are easy to find, but to find the perfect one for what you have in mind for your blog or web site is sometimes like finding a needle in a haystack. We’d like to think that by working with 7Theme, a WordPress theme shop – a space where you can get stunning designs and professional support.
Founded in 2012 in Italy and Germany the site was formally launched in May 28th 2013. It is now a professional Premium Theme company, which has been designing more than 300 websites with WordPress. All of their themes are released under the GPL license giving you freedom to use them as you want, just like WordPress. Through their generosity, we are giving away THREE of their WordPress themes to lucky BloggingPro readers. Read More
Editor’s note: This post was written by Elizabeth Victor, Brand Advisor for iSentia Media Monitoring. She enjoys sharing tips on social media monitoring and analysis, especially in Asia Pacific. You can find her on G+ and Twitter.
Social media monitoring is important for every business in order to keep tabs on what people are saying about your company; however, it is especially important for Asia-Pacific companies who are very conscious about their brand image. Many Asia-Pacific countries are gun shy when it comes to launching social media campaigns for fear of negativity from customers in addition to abiding by strict guidelines and laws imposed by different countries.
Companies like this who are concerned about what people are saying about their brand online should absolutely be using the tools available to monitor online activity. This allows them to venture into social media marketing, where there might not be as much competition present and still keep close tabs on their brand reputation and image.
As experts in social media monitoring, reporting, and creating connections with key influencers, we understand how important company image is for companies in Asia-Pacific companies including Australia, New Zealand, Singapore, Malaysia, Hong Kong, Vietnam, Philippines, Thailand, Indonesia, and China. For as important as social media monitoring can be to companies, it can be incredibly easy, automated, and even free. Read More
Is your Monday off to a good start? I certainly hope so!
And here are the job board highlights, which should help you have an even better start to the week. Good luck!
Job Board Highlights
Everyday on PSFK.com, the look for and share the most innovative, creative and remarkable trends, people, projects and ideas. They’re looking for people who want to help inspire others by assisting with writing articles that capture this tone and style of content. Professional writing experience is required.
We may be bloggers, content providers, writers, or whatever you want to call yourself, but at the end of the day, we are also consumers. If you think about it, when we’re not writing, we’re reading. Or playing games, in some cases.
Some that reading time may be because we want to be at the top of our game when it comes to the niche we write about. Some of the time may be reading for the simple pleasure of reading.
Whatever the reason, it cannot be denied that reading is an inherent part of the Internet experience. And that’s where the highlighting of content comes into the picture. Read More
Finding the perfect formula for driving sales, subscriptions and readers to your website who actually engage is a task that grows more difficult as the web continues to develop and grow. It’s quite easy to hit a plateau whether you’re trying to create fresh and appealing content for your personal or corporate blog; or creating a new angle that will attract buyers to your new product or startup. Successful online business is hard work and in reality it’s not for everyone. The defining quality that is proven to set winners apart from losers simply boils down to persistence.
The ability to launch winning traffic generation and business booming strategies does not necessarily require that you master every skill possible but more relies on you knowing your target audience’s needs and being honest with what you can and are willing to provide. A blog that covers social media marketing for instances, does not necessarily need to publish on every possible topic under it’s umbrella but should narrow the focus to where the impact is greatest based on the marketer’s skillset and targets for ROI. Especially in cases where a small business or blog is managed by one individual, the stakes are higher regarding using marketing time wisely for maximum effect. Read More
Editor’s note: This post was written by Tim Hinchliffe, an American journalist who has written for such publications as the Ghanaian Chronicle and Colombia Reports. His articles have been featured in FOX News, BBC, NBC, Al-Jazeera, and the Washington Post, among others. When he is not working on the next story, Tim enjoys fishing, cooking, strumming the guitar, and exploring his new-found love, Medellin, Colombia.
Every blogger faces the challenge of trying to make money out of their passion. At the same time, there are online retailers who just can’t quite seem to find the best distribution channels for their products.
Affiliate programs or referral links are some of the best ways of getting revenue to your blog, according to many of the most successful bloggers.
Referral links are sometimes controversial because visitors feel that they are tricked into using them or that bloggers tint their reviews differently based on whether or not they can earn money from referrals. Read More