Editor’s note: This post was written by Zack Rutherford, a freelance copywriter. He contributes web content and especially snappy articles to TemplateMonster. Combat sports enthusiast and poetic soul, Zack endeavors to create beauty through syntax, sentence structure, and the liberal use of hyperbole. Follow him on Twitter (@zack_rutherford) or visit his website (Zackrex.com) to read all of his innermost thoughts and unfounded opinions.
Seriously, where did my face go? Googling my name used to turn up such gratifying, ego-boosting results. Now I get words and more space for ads I’ll never click. Darn you, Google! Why must you be so useful and frustrating at the same time?
So in case you’re not sure what I’m talking about, Google had been pimping its Authorship markup for months. “It will build credibility,” they said. “It provides a personal connection with your audience,” and I loved this one: “It’s important for your search rankings.” Well, I did my part, I signed up for Google+ and put my beautiful bearded mug up for all to see, and what do I get? Annoying questions on my YouTube account, and another social network I don’t feel like keeping up with. Read More
Most bloggers don’t realize that resharing old content is just as important as sharing new content. Just because you’ve shared a topic or post before doesn’t mean you shouldn’t do so again. This is especially true of sites that host tutorials, guides and how-tos. Some content will always be relevant and timely.
The problem with adopting a regular share schedule for old content is that you may aggravate and annoy your followers if you don’t handle it properly. For example, employing an automated share system that creates a shoddy social post with a drab call-to-action, and then continuously spamming that over and over is not going to work. It is ineffective and it will reduce your audience, if you even managed to build one using tactics like that.
There are strategies you can use to reshare content without being a nuisance. This list of tips that will help you do that, in addition to boosting engagement for your content – new and old. Read More
As a follow up to my article last week on some useful WordPress plugins that make website migration simpler, I thought I’d give a quick overview on how to get it done safely. The route I’m about to describe is not necessarily the shortest route as some of those plugins did make it less technical. However, I’ve chosen to share more details about the process allowing more readers the opportunity to learn more about how WordPress and how it’s file and database works. Plugins and tools are great but having a deeper understanding and experience will set you apart and give you more knowledge with which to troubleshoot.
Hopefully, your reason for moving your website is due to a substantial rise in traffic and you require greater resources to handle it, and not because of an unreliable hosting provider. The availability of your website is crucial and there is no room for errors or downtime while building your your online business, since this can translate to missed opportunities. Read More
Online publishing is a booming niche, and while the competition is stiff, there are still many who flock to the Internet to try their hand at it. Yes, it is not too late for anyone to enter the online publishing realm. Whether you’re new to the game, or you have been at it for quite some time now, one important thing you ought to realize is that just because you’re publishing online doesn’t mean you can be held legally liable for what you publish.
Of course, legal obligations of online publishers depend on where they are based or registered, but the short of it is this: you can be taken to court because of what you publish on your blog or web site. Read More
Editor’s note: This post was written by Danny, a blogger for Instant Checkmate, one of the world’s largest people search engines. He is passionate about writing and is currently a student at the University of San Diego studying English and Business Administration. Find him on Twitter or Google +.
Take a second to think about what your password is protecting. If someone knows that simple word they can hack your email, your social media accounts, your blog, your bank account, and much more. Your password protects your conversations, your money, your secrets, and who knows what else!
Do you think your website is too small, or your account doesn’t have enough information to be worthwhile for hackers? Many think this way, and that is exactly when one falls victim to hackers. Even simple Spotify accounts fell victim to hackers recently, putting large amounts of payment information at risk.
Cybercrime is a growing threat. Over 30,0000 websites are hacked every day, leading to an astonishing 378 MILLION victims a year.
There are a number of simple, yet crucial, steps that can be taken to protect your information, no matter how insignificant it may seem. Your password is the gate to all of your information. If it is weak, your site and your private information will fall victim to a hacker. If it is strong, you are putting yourself in a good position to fend off these cyber criminals.
Check out this infographic from Instant Checkmate, and learn the best ways to protect your information from hackers!
The post Is Your Password Really Protecting You? appeared first on The Blog Herald.
Good morning, folks! I hope you’re ready to finish the month with a bang.
Here are the job board highlights from the past week. Good luck!
Are you interested in eCommerce? Do you have any knowledge of inventory management, reputation management and product research tools? Are you curious about what’s next for the Amazon marketplace? Do you also have blogging and white paper writing experience?
eComEngine are seeking a skilled writer who also has a taste – or can acquire one – for eCommerce seller tools and related market trends. Expected initial output is 1-2 original blog articles per week and 1 additional piece every month, for three months.
Online publishing has made it so easy for anyone to express his thoughts and opinions online, as well as share experiences and expertise. With online publishing being relatively new, some people who are only starting in the niche may not be aware that there are laws that do apply online.
Print publications have traditionally been regulated by the government, but depending on where you are based, online publishers may get into legal trouble on various counts. Lawyer Daniel Perlman advises that online publishers should know the specific laws governing online publications in your particular area, but in general, here are things you need to know to avoid legal trouble.
Copyright legal issues
Copyright laws have been set in place to protect material created by entities. This includes written work, images, video, and audio. Plagiarism falls under copyright laws in that if you use another person’s blog post, for example, and claim it as your own, you are held liable.
There are different copyright licenses, ranging from you having to ask permission from the owner before you can use his material to using material without permission as long as you link to the source.
Before you use any images, videos, etc., make sure you know their copyright license.
Protip: Always go for Creative Commons license or royalty-free license.
Trademark legal issues
Isn’t trademark the same as copyright? Nope!
Trademarks are the realm of the United States Patent and Trademark Office, which protects brands, names, and logos from being used by unauthorized entities. Once you have registered your trademark, you can sue others who use it. The reverse applies. If you use someone’s trademarked name/logo/etc., then you will be held liable.
The important thing to remember about trademarks to avoid legal trouble is that you should not use trademarked brand names or logos to mislead readers into thinking you are affiliated with that particular brand. Otherwise, if you’re just using the brand as part of your opinion piece, for example, that should be okay.
Privacy legal issues
Basically, if you collect any data – email addresses for newsletters, for example – make sure that you have a policy set in place that will protect that and that you let your readers know.
Tortious interference issues
Tortious interference sounds so legally scary, doesn’t it? It is defined as:
encouraging a breach, infringing on another’s agreement, interfering with contract, interfering with contractual commitments, interfering with contractual obligation, interfering with contractual rights, intermeddling, intermeddling with business activities, obstruction, work against anothers contractual relationship, wrongful interference with business relationships, wrongful interference with contractual relationships
In short, tortious interference means that, because of your blog post, you hamper the ability of another party to do business, or if you encourage someone to break a contract.
This can easily happen when you’ve been ripped off by a seller online, for example, and you write about it. If your post is a call to arms to your readers to boycott the seller, the seller might have a legal case against you.
What you can do to avoid falling into this trap: word your post very carefully so as to avoid coming across as actively inciting readers not to patronize an establishment.
For example, instead of saying “Don’t ever buy from this deals site because they sell fake products!”, say, “I wish I hadn’t bought from this deals site because it seems that the product I receive is not genuine.”
Knowing the above can save you from legal trouble in the future, so make sure that you take them in consideration as you write your next post.
The post 4 Things Online Publishers Need to Know to Avoid Legal Trouble appeared first on The Blog Herald.
Social media is an excellent tool for various purposes. Online marketers extend their reach, and engage their followers to achieve their goals. Bloggers use it to get more traffic and network with other people. For others, social media is merely a venue to share what they find interesting, voice out their thoughts and opinions, and engage in discussion with others.
For the latter group, there is the danger of unwittingly “using” social media in a way that adversely affects their image. For anyone who wants to advance in their career, no matter in what sector, one’s social media presence should be managed properly. Call it self-censorship if you may, but we’ve all heard the
stupid horror stories of employees calling in sick and posting photos of themselves partying at a beach on Facebook. Of course, it’s only a matter of time when HR finds out. Read More
For those of us playing buzzword bingo at home, the word cloud might as well be the free space in the middle. Everything seems to be “in the cloud” today, but what does that mean exactly?
Cloud-based services might be the buzzworthy term of the year, but that doesn’t subtract from how useful and important they are. For example, take a cloud-based content delivery network (CDN). These amazing services help to serve content from a wide range of sites to people all around the world at breakneck speeds.
So what is a Content Delivery Network?
In its simplest form, a CDN is a service that uses multiple servers in a variety of geographical locations around the nation or world to improve the speed and quality of streaming content. In other words, they are servers that make it so that everyone gets the same speed and quality of download.
Files are stored on servers that are spread out over a given area so when a user connects to the site, he or she receives their content from the closest server. The result of this can be speeds that are significantly improved in regard to load time.
What Does Speed Mean for Your Site?
Speed is very important when it comes to a webpage. First, users will only wait so long for a page to load before giving up and moving on to the next site. A wait time of just 400 milliseconds can mean the difference between someone staying on your site or going back to the search results and looking for something else. A page load time of 10 seconds sees a nearly 40% page abandonment, no matter what the content on the page is.
This means that all that awesome content you have on your site to attract readers and up your page views can ultimately drag your load times down and cause people to go running from your site. Many sites host their images and other media files on the same server as the site itself, which, over time as traffic increases, can slow load times to a standstill and kill off possible visits and business.
The second way speed is important for your site is Google. Most web search traffic comes from this search giant, and Google only likes to show the most relevant results possible. This means that part of Google’s search algorithm includes site speed. The faster your site is, the better it will show up in search results.
Speed is one of the most important aspects of running a website, and a CDN works to help you with that exact issue, along with a few others you didn’t even know you needed.
Different Options in CDNs
An example of a content delivery network aimed at website owners and operators is KeyCDN. KeyCDN uses cloud-based servers to position content around the world to make it faster and more accessible to a wider audience, ultimately helping your content get seen by more people.
As quoted from KeyCDN’s site:
“KeyCDN is a powerful and easy to use Content Delivery Network (CDN) made to satisfy the needs of a website owner. A Content Delivery Network (or Content Distribution Network) is a system of strategically positioned servers around the globe. These servers maintain and accelerate your content. The main goals of a CDN are about speed, scalability and high-availability. A request from a user will always be routed to the nearest point of presence (POP).”
In short, they make it so your content is more reliable and faster to load and download.
Is a CDN Right For You?
If your site has steady traffic and a growing following, or if you host a large number of media files, then a CDN is definitely right for you. Smaller blogs and personal sites may be fine with slower loading content and download links that can go down with the site, but bigger sites with products that are sold as downloads need a CDN to not only give them the speed they need, but to give security and better uptime for download links and media files that are accessed outside of the main site itself.
As well as speed and security, you get the ability to easily move your site from one service to another, and to grow the storage and location of your media without altering your website hosting itself.
Basically, if you’re reading this, a CDN is probably a good fit for you and your site. If you’re interested in learning more, checkout industry leaders like KeyCDN for more information on what content delivery networks are all about.
The post Life in the Cloud: How a Content Delivery Network Can Make a Big Difference appeared first on The Blog Herald.
Do you want your blog content to go viral? Sure you do. Accumulating more readers, views, and shares is the ultimate goal of a blogger, after all. Unfortunately, there’s no guarantee that your content will spread – on a massive scale or just in general – but there are steps you can take to boost your odds.
First of all, if you’re trying to reach lots of eyeballs through spammy or dubious methods, stop. As a blogger, you need to be dedicated to creating booming content, stuff that your particular audience will love and be inspired to share. Yes, slapdash content can work to gather initial views, but they do no favors for overall shareability.
Clickbait and a decent headline are not one in the same. In fact, giving your well-written articles catchy yet appropriate headlines is of the utmost importance when trying to spread interest. The headline is the first thing people see, and it needs to entice them to actually read further. Here are some qualities of a winning title:
- Specific – hook an audience by telling them what to expect in the content of your article. Don’t be vague.
- Informative – tell the audience what they can take away from reading your post.
- Controversial – pique interest by tapping into controversy in your title. Get peoples’ hearts involved.
- Unique – give your audience something they’ve never seen before.
Follow these molds in order to craft an intriguing lock-you-in headline. Then, once you’ve written one, send it through an editing process – get others to look it over and provide input, or even test it out on Twitter – to make it the best it can be. A good headline goes a long way, so you want it to be perfect.
You need to know your audience. It’s the audience that needs to be inspired to share the article, so knowing what they like is pretty important. Get as specific as possible when targeting your audience, and do research or look at popularity trends to find out what they want. Do they want to learn more about ADHD in children? Write up an informative piece about it, or even share a video on the topic. Do they want to save money in order to pay off college loan debt? They’ll probably appreciate a tell-all piece about how to get the most out of selling off your old electronics. It’s all about understanding what inspires and motivates your audience.
Not only should you discover what content they want to read, but you should also know what formatting works best and what other aspects appeal to them. Do they like pictures? Lists? First person? Formal tone? Whatever they like, be prepared to deliver.
Once you know what your audience wants, you need to write compelling, interesting and/or inspiring content that they’ll want to share. Neetzan Zimmerman, one of Gawker’s most successful writers, says, “Stories that evoke very primal emotions seem to work best.” Some of the best angles to stir up feelings in readers include:
- Inspirational – posts that encourage readers to get up and take an action, or those that speak of the beauties of life can hold peak potential for sharing.
- Controversial – posts presenting arguments, debates or a firm stance in a controversial topic can trigger a sharing response.
- Tragic – publications regarding sadness or suffering draw in readers’ hearts, enticing them to share and discuss with others.
Create these angles for your posts and you’ll move more people to share them. The more shares, the more views, and thus more people to share your stuff. Indeed, the key to getting your posts to go viral lies in the reader’s heart.
If there is no way to spin your post into a heartthrob, aim to make it an ageless piece. Topics like weight loss, travel and food will be around forever. Publications that can resonate with people over time have a potential to pick up steam even months after they’re originally released. Stories that are trending, on the other hand, only have a small window of time in which they are of interest. They definitely can go viral, but the chances of them doing so are lower.
Peak Posting Time
You can now create a winning post, but there are still key details you’ll need to know. If you really want your stuff to go viral, you’ll aim to publish during peak post-screening hours. The best time to post is around noon EST, because people on the east coast are lunching, while people on the west coast are just getting to the office but stalling before jumping into actual work duties. Don’t post while people are rushing to work or are in bed. No one will read it.
Now, as stated, there is no guarantee that a certain post will go viral. There is some aspect of luck involved, and sometimes even the best posts won’t make the circulation. Regardless, adding these little bits to your posts will certainly up the chances of your content reaching more readers.
The post How to Write a Post That Goes Viral appeared first on The Blog Herald.