Internet security is a funny thing. But not too funny for these industries that were hit by data breaches this past year.
Despite the extra precautions taken by these companies, their security were no match against the cyber criminals who passed through the cracks to steal personal information.
Big or small, your online business is a target to such threats.
According to IBM, there were 1.5 million monitored cyber attacks in the U.S. in 2013. From a business standpoint, security breaches cause 29% reputation and brand damage, 21% lost productivity, and 19% lost revenue.
Part of the lost revenue may come from your social media activity. Considering that social media is bound to unlock $1.3 trillion in value over the coming years, this channel must be included in your marketing plan.
But just like any online account, there’s a risk in getting hacked on social media. Just ask Burger King. Or Donald Trump.
As an online user, you need to keep your social media security tight to prevent data breaches from occurring. Here are some tips to keep your accounts safe.
Develop password management strategy
Come up with a strong password that includes symbols, numbers, and ambiguous characters. You can use a password generator for this.
To increase social media security, change your password every few months.
Also enable two-step verification. Upon entering your log-in details, the site will send a code to your smartphone. You will have to enter the code on the site to complete the process.
Streamline social media operations
It is normal for your social media team to register for different accounts to increase your reach. But there must be a way to moderate creation of new accounts. Get them to document all registered accounts so they can be accessed later on for editing. This also allows the team to delete social media accounts that aren’t working for you.
Assign point persons to be accountable to passwords of specific social media accounts. This way, when problems arise from your social media activity, you will refer to them.
Clean up apps linked to your social accounts
Signing in using your Google or Facebook when registering to apps is easier than creating an account and filling up your information. But apps connected to your social media can be culprits of security breach.
Snapchat experienced a breach when an unauthorized third-party app SnapSaved.com, which saves the messages sent on Snapchat, was hacked. The breach led to 500MB worth of images leaked to the public.
To prevent third-party apps from leaking personal information and data, use MyPermissions.org to see apps that your social media accounts are connected to. You can disconnect third-party apps you’re no longer using to decrease the chances of security breach.
Prepare for the worst
As mentioned, there is always a risk for your social media to get hacked. If it does happened, your best defense is a best offense.
Delete posts or tweets that slipped through the cracks and post a message explaining to your followers what just happened. Take the breach in stride and reply to those who were offended by the posts in a calm manner. Get your relations manager to fix the damage with your customers.
For more suggestions on how to prepare your crisis plan, download this free guide by HootSuite.
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Good morning, job seekers.
Here are the BloggingPro job board highlights to start the week. Wishing you the best of luck!
BloggingPro job board highlights
The Real Deal is looking for freelance reporters to help us expand our award-winning coverage of the New York City real estate industry. Experience in business journalism is a must, as is the ability to write clean copy with flair and on deadline.
Facebook has been active in updating its algorithm ever since. Some of the changes have brought good (less spam and ads, showing fewer hoaxes).
Others have cost the livelihood of some businesses.
The social networking site slashed organic reach of Pages to 1-2%.
If you have 100 fans on your Facebook Page, only two of them will see your updates on their News Feed.
This is a blow to businesses who use Facebook Page to share their posts and communicate with their audience. They can still reach out to all followers, but only through the site’s paid ads.
Because of the algorithm change, industry experts like Copyblogger denounced Facebook from their marketing strategy. (For perspective, Jon Loomer explains why Copyblogger’s Facebook Page wasn’t doing well in the first place and what it could have done to make its Page better.)
Many have provided guides on how to combat the change in organic reach and continue to deliver content to fans.
But instead of pulling hair for solutions to a problem that’s here to say, why not think outside the box?
Why not Google+?
Google is cracking down on mobile-unfriendly sites.
The search engine sent a warning on Google Webmasters Tools to site owners who have mobile ranking issues. This new algorithm has hit the news as early as November but will take shape in the coming weeks and months.
The age of mobile has arrived and it’s only growing stronger. According to this free guide from Smart Insights, mobile devices have outgrown desktop computers in Internet usage in 2014.
These reasons should empower you to set up a mobile-friendly version of your blog.
If you have a WordPress blog that still needs to be optimized for mobile viewing, use the plugins listed below.
Everyone thinks blogging is easy, until they try to do it and the results are dismal. That’s hopefully why you’ve hired a permanent blogger, whether as a freelancer or a permanent employee, but are they getting the support they need? They might not be used to your platform, the analytics you prefer, or the technology surrounding them in general. Bloggers, just like everyone else on your IT team, need both initial training and ongoing training in order to perform their best.
However, it’s easy to leave this on the back burner until it dries out and goes stale. Is your company blog really so important that the person in charge of it needs special training? Of course, especially considering the shocking business blog statistics Yahoo! recently released. Since companies with blogs have 97 percent more links and studies show users are 81 percent more likely to trust a business with a (good) blog, you can’t consider this a fun side project. Read More
When most blogs get abandoned and fail, you clearly need to stack the odds in your favor as a blogger. There are a lot of things you should be doing when creating a blog, but don’t forget about the things you shouldn’t be doing, too. Some seemingly innocent things can kill a blog faster that Kim Kardashian can break the internet. Speaking of the internet, that’s killer number one: If you don’t have reliable, fast internet, you’re probably not going to blog as much as you should. Read More
Good morning, BloggingPro readers!
I hope you all had a great weekend and that you’re ready to send in applications for new jobs. Here are the BloggingPro job board highlights. Good luck!
Starcasm is a rapidly growing pop culture blog currently averaging over six million page views per month. They are looking to expand our staff with additional full-time freelance writers to cover celebrity and pop culture news stories and non-time-sensitive informational posts of interest.
Applicant should be able to come up with story ideas and write about them succinctly and with a positive vibe. A degree in Journalism, English, or another field with a writing emphasis is preferred, but not required. Possessing some photo editing skills is a plus, as is a joyful appreciation of reality television programming and celebrity foibles.
The vast majority of blogs get abandoned, but that doesn’t have to be the case. Assuming you’re a blogger (or blogger to be) that’s ambitious and committed to blogging, you need the right tools and technology to keep up with your reader’s demands. However, start by remembering that it’s very common to get little or no action on your blog for weeks or even months. Keep an eye on your analytics, tweak your voice as necessary, and welcome comments by ending with open-ended questions. Read More
Social proof in online marketing helps shape the public’s opinion about your product or service. These include but not limited to:
- Social media shares
- Endorsements from industry experts
- Ratings and reviews
- Press releases
A strong social proof for your blog encourages visitors to form a positive opinion about it.
Having lots of social media shares, positive customer reviews, and celebrity endorsements will compel first-time visitors to believe that your blog is an authority within its niche.
Visitors will then return to your blog to read your latest posts, subscribe to your mailing list, buy your products or services, and others!
If you want to enjoy these benefits from your blog, then you need to leverage your social proof to increase the authority of your blog.
To generate more social proof to your blog, below are things that you can do.
Editor’s note: This post was written by Ricardo Ortizcazarin, who started Cazarin Interactive from his basement in 1998. In the following 16 years, his company has grown to a full-fledged Digital Marketing Agency, helping clients from every industry build and leverage their online presence. Ricardo takes a results-based approach to every project, designing marketing campaigns from the ground-up to meet his client’s real-world objectives and goals.
Studies show that Internet users spend roughly 25 percent of their time online using social media.
That’s a lot of Facebook, Twitter, and LinkedIn time, right? Well, 80 percent of marketers are promoting their content on social media sites to try to capture all of this traffic, but many are finding that their efforts are being wasted. Here’s how to break through the noise and be heard. Read More