WordPress Monthly Roundup is a new feature on this blog to showcase the latest and best WordPress themes and plugins of the month. Every roundup will be published at the end of the month so expect the next post to be published the last week of next month.
As online businesses take a more metric-oriented approach to promote their products and services, it has become much more ideal to use blogging as a platform to achieve their goals. According to Hubspot’s State of Inbound 2014-2015, bloggers are 13x more likely to enjoy positive ROI (rate of investment).
If you’re unsure on how blogging works for your business, below are five way how it can help increase your sales without spending as much compared to other marketing campaigns.
Good morning, everyone! I hope you all woke up on the right side of the bed today.
Let’s make Monday even better with some of the best blogging jobs from the BloggingPro Job Board.
Marccx Media is a boutique digital agency based in Brooklyn, NY. They are looking for a freelance writer to create content for blog posts, how-to articles and newsletters. There will be approximately 5 – 10 projects per week, with no less than 600 words per post. They are looking for a long-term relationship, and payment will be on a per project basis ($30 – $40, depending on length). You can work remotely.
Look out Google – you’re not the only site that affects businesses when changing its algorithm.
At the start of the year, Facebook tweaked its algorithm to reduce the number of “overly promoting posts” from users’ news feeds. What the social networking site aims to block out are the following:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
Not long ago, Facebook also decreased the organic reach of Facebook Page posts to just 1%. For every 100 followers you have, only two of them will be able to see your updates.
This puts small online businesses and bloggers at a severe disadvantages against their big brand competitors. Not only will they find it difficult to find an audience from Facebook, but also have to revamp their “overly promotional” campaigns to fit into the ad guidelines set by the social networking site.
While the intention is noble (provide users a non-disruptive experience when using the site), it may signal the end for businesses from using Facebook as a marketing channel for them to tap on.
On the other side of the coin, this simply means that you as a marketer or blogger will need to put on your thinking caps and come up with something creative to get around these algorithm changes and increase the reach of your Page.
Below are ways on how you can do this.
WordPress is one of the best CMSs online. One of the things that make it great is the wealth of plugins to choose from.
Do you want to generate more leads from your blog? Done.
Do you wish to supercharge your ecommerce site? Easy.
Do you want a plugin that shows lyrics of a very popular song Louis Armstrong wrote back in the day from your text editor window? Sure th–
Happy Monday, BloggingPro readers! I hope you all had a great weekend and are raring to go this morning.
Here are some of the best blogging jobs from our Job Board.
This is not your ordinary test prep job. You’ll help reach thousands of students by becoming the voice for the ACT, primarily by writing articles about ACT content and test prep strategy. This is a contract position (you can work from anywhere) with the possibility of permanent employment in the future (in Berkeley, CA).
Over the years, search engine optimization has lost its monopoly in digital marketing. No longer are online businesses relying solely on SEO to meet their goals.
Since the Panda update, websites have become more deliberate with the SEO tactics they use to hike up their search ranking for their target keywords. They have also used other methods like content marketing and email marketing to get more organic traffic to their business pages.
To meet your business goals faster with your website, you will have to diversify your strategy to include other marketing tactics. This way, you increase your traffic sources and not depend on the volatile algorithm of search engines that constantly change.
Are you saying I shouldn’t use SEO anymore?
Not at all. In fact, SEO has become more important than ever, especially when combined with other traffic generating techniques.
If you are running a blog, a way of getting the most out of your SEO efforts is to combine it with social media promotions. This way, you are able to maximize the search ranking factors of your blog posts, as well as share your content to your followers and target audience in social media.
Digital marketing is a relatively new industry. There is a growing need for businesses to reach out to their target market online.
Among the many ways of doing this, search engine optimization (SEO) is an affordable way to get found by your audience. By observing the best SEO practices, their businesses can rank up the first page of search results for their keyword phrase and get clicked on by people.
Given the demand for this specific service, how much do US businesses compensate SEO specialists?
Good Monday morning to all!
Take a look at the job board highlights this week, and get some interesting new gigs.
Alternative Media needs an experienced copywriter to work on various lead generation campaigns in the financial comparison space. The focus would be on EDMs (i.e. email marketing) and Landing pages – both headlines and copy.
Google VP of product Bradley Horrowitz has announced that he will soon be running Google Photos and Streams products. Both features are prominent in Google+, which brings people to speculate over the future of this social networking service.
The Verge provides a much more comprehensive report about this development. Aside from Photos and Stream, Google Hangouts will continue as a separate entity as well. This leaves Google+ with…something.