This is a good article about blogs and keyword research and the argument why blog content should be included in search results.

The technology underlying blogs and blogging is search friendly, and blog content is both fresh and rich in topical relevance. Aren’t these attributes just what search engines have told search marketers they want - fresh, relevant content? Blogs are like candy to spiders - not necessarily good for them but snatched up as eagerly as Halloween trick-or-treats by kids

Check out the article for why and how to apply keyword research to blogs.

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