There is always a lot of chatter in the blogosphere about comment spam. During my research for resources to post on Blogging Pro I see many bloggers giving up and closing down because of comment spam. I also see a lot of bloggers shut down comments all together in frustration to the plague of spam. For WordPress at least, there are tools for combating comment and trackback spam that are effective. Unfortunately many bloggers don’t know how or where to find these tools.
Danny Sullivan of Search Engine Watch proposes an ignore tag that bloggers can place before their comment tag instructing search engines not to index below the tag. The idea is that without indexing comments, spammers would have no incentive to spam comments as it would have no effect on their SE ranking.
Blogging platform writers would have to write those codes into their applications and provide an opportunity to turn the ignore tag on or off. If you leave it up to individual blog owners to use the ignore tag, a good majority of bloggers will never apply the tag or even understand how to apply the tag. Obviously Google, Yahoo and all the other search engines and directories would have to buy into the idea.
Danny does points out that the ignore tag could get abused, and quality content could be prevented from being indexed. Many times comments to a particular blog entry are more relevant and informative then the entry itself. Danny also proposes an indexing summit involving all the major SE’s to take a look at comment spam.
The short term solution is for blogging platforms to include an effective spam control tool that is seamless and easily updated to incorporate techniques to fight the next new wave of spam.
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4 Responses
André
January 9th, 2005 at 11:36 am
1Mmh …
Even if the SEs would buy this idea, this wouldn’t solve the fact that a blog containing hundreds of Mr. Poker or Casino comments would appear unmaintained. I think it would also be impossible to have discussions via comments in the blog, since the user would have to scroll along hundreds of spamcomments to find some legitmate comments.
John
January 9th, 2005 at 1:27 pm
2I think the idea of an ignore tag would be that spammers would have no incentive to post comment spam. The reason they spam comment sections now is to increase their SE rank by having more incoming links. Take away those inbound links and spamming has no SE benefits.
André
January 10th, 2005 at 5:58 pm
3I doubt that this will stop spammers from spamming blogs.
The one thing is that it’ll take long time until the most relevant SEs will work on this together. Of cource you may say only Google is relevant. In this case the task to sell this idea would be a lot easier.
The other thing, that i.e. spam still floods usenet.
Even though must usenet user have software which allows them to filter spam-posts or even prevent the download of those posts. There are other examples for mailboxes, guestbooks, blogs, search engine results etc. I think they will keep on spamming and it will be more effective to filter and delete them.
André
January 19th, 2005 at 2:28 am
4Have a look at A Defense Against Comment Spam