Responding To A Blog Attack
How does a company respond when they are attacked by a blog?
Smart companies are monitoring the blog traffic. Many of them, of course, are creating blogs of their own. But the question of how to respond to blogs is going to be so vital, I believe, that it will give birth to an entire new branch of corporate consulting. These blog consultants, increasingly, will be battling with the entrenched p.r. departments for control over the corporate message.