Google: “You are either with us, or with the spammers”
Christopher Baus has an interesting take on the google=”nofollow” debate. He points out that bloggers do all the right things to rank high in search results. Bloggers create fresh content on a regular basis and are active participants in the blogs of others, creating a massive link structure.
For instance if you search for Russell, Russell Beatie is the number 2 result. That might not be a shock to regular tech blog readers, but I suspect if you ask an average person on the street if they knew of Russell Crow or Russell Beatie, I don’t think our favorite wireless maven would get many nods. But there is he is, number 2.
What if Google uses nofollow to determine if a web page is a blog? They could use nofollow to make your blog less relevant. If that is the case, they got the whole blogging community to agree to their plan to make themselves less relevant, by employing a tactic straight out of the Bush administration’s play book.
I’m not sure I agree with Chris but it is an interesting theory.