How To Blog For Fun & Profit! has a great article on how to get people to subscribe to your RSS feed.

One way to increase your RSS subscriptions is to use RSS subscribe now buttons for major directories like MSN and Yahoo on your blog. Because these directories make it easy for people to subscribe to RSS with point and click ease and because they have a large and growing user community adding RSS-based news to their start pages you have an opportunity to easily get additional readers. You should submit your RSS feed to My Yahoo and MSN (open a free account and add your own RSS feed to your news start page) then use these services to create a subscribe now button to put your blog. Subscribe now buttons for these directories is a great way to easily market your RSS feed to your visitors and make it easy for them to subscribe to your content.

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