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If you want to run affiliate banners on your WordPress website here’s a short tutorial on running random advertising banners in WordPress using the plugin RandomFile. This plugin retrieves the name of a randomly chosen file in a given directory.
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I wouldn’t suggest that solution myself because including only an image in your page is only part of the whole advertisement. Instead, there’s a small php script called “adrotate” which includes one random line from a text file. Each line can include HTML code so you can have not only banner advertisement with links and images, but also content blocks such as CSS-based text advertisement so AdMuncher/AdBlock doesn’t remove it (I sometimes include a textblock with “why should you click on advertisement to keep me blogging” or a textblock with other important information. You can also use Flash advertisement this way.