NBC to Brian Williams, Why Aren’t You Blogging?
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NBC Universal Television Group President Jeff Zucker said entering the generally opinionated world of blogs might be one way television networks could keep their grip on viewers who increasingly use the Internet for news.
“I don’t know why Brian Williams isn’t blogging right now,” Zucker said of the anchor of NBC’s top-rated evening news program who took the helm after veteran journalist Tom Brokaw stepped down in December. “We should be looking for a more interactive component … and be experimenting more.”
Zucker said he was considering a blog for Williams and could envision a similar blog for Katie Couric, the co-host of NBC’s “Today” show. He noted that the morning program hadn’t changed its format much in more than a decade.
