Performancing Metrics

Gizmodo Revamps RSS Feeds to Make More Money

There is a lot of discussion around the blogosphere on the topics of full RSS feed vs. partial RSS feed and the placing of ads in syndicated feeds. In a simplified explanation, consumers are saying, “If you don’t deliver full feeds then I won’t subscribe to your feed” and content providers are saying, “If I deliver full feeds I’ll lose ad revenue because my readers won’t visit my site”.

Gizmodo seems to have developed a fair policy of delivering partial ad-free feeds or full feeds with advertising enclosed. Readers choice. The ads are placed every fifth entry so the reader is not bombarded with sales pitches.

Found via Alex King.

Categories: Blogging Sense

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