Performancing Metrics

Blogs Growing Into The Ultimate Focus Group

Repost This

U.S. Cellular wants to implement a new calling plan directed towards college-age consumers. Instead of creating focus groups or surveys, they’re reading blogs.

We find Web logs are a very rich source [of market intelligence], because people don’t just go to talk about a recent movie, they go to talk about their lives

Repost This

Categories: Blogging News

This post was written by . You can visit the for a short bio, more posts, and other information about the author.


Comments Closed

Comments

Comments are closed.

Content


Receive the top stories from BloggingPro and the Splashpress Media network every week, right in your Inbox. Relevant and timely content is yours for FREE!