Jamsi from Workboxers.com comes at us with an interesting tip to help drive traffic to your sites or blogs: when starting an ad campaign, be it through Google Adwords or elsewhere, try to vary your approach for keyword selection.
Something like “Funny Vids” might be expensive to get good advertisement placement, but something like “funnyvids” might have a lot less competition, allowing you to tap an otherwise untapped stream of traffic.
I noticed that the keyword “Funny vids” (which I had used) was very popular, however I entered the keyword “funnyvids” and saw that it was being searched for A LOT LESS than “Funny vids” BUT still enough traffic to pursue.
I decided to start easy and aim for a top 3 spot using the keyword “Funnyvids” .. and it worked. On the 3 major search engines (Google, Yahoo and MSN) I achieved a rank in the top 3. My website statistics quadripled and whilst nothing to rave about, I was relatively pleased. 90% of my traffic was now coming from search engines. (1.2% from the US Military. Should I be worried?!?)
The keyword “Funny vids” was being targeted by many big name websites and thus the competition was harder to crack. By choosing the keyword “Funnyvids” I was able to attract this untapped traffic by those who used this keyword as a search term.
So you see, by using the Overture selector tool you can find potential untapped traffic that major websites may have overlooked. Give it a go and see how it works for you !