A List Apart has some new articles up today, one of them being Good Designers Redesign, Great Designers Realign, by the famous Cameron Moll.
In the article they go over how many designers are no longer redesigning sites from scratch anymore, but keeping the same overall feel of a site, and tuning it into a better client/customer experience.
In direct contrast to the Redesigners, the Realigners cite strategic objectives and user needs as reasons to consider a site overhaul:
Market trends have shifted. Should our website be adjusted accordingly?
Our users’ needs have changed. Do we need to adapt?
We’ve added 3 new sections and a slew of new content to the site over the last 12 months. Are we presenting content as effectively as we can?
Our current website does little to convey the strength of our product offering.
Does our online presence enhance or devalue our overall brand perception?
Thus, the differences between Redesigners and Realigners might be summarized as follows: The desire to redesign is aesthetic-driven, while the desire to realign is purpose-driven.
I am currently more of a redesigner that is limited by the content management software I use. I can’t fully redesign every element as the software outputs information in a pretty specific way, and without a deeper understanding of WordPress, I cannot make the major overhauls that some publishers are currently doing.
What kind of designer are you?