Performancing Metrics

eMiniMalls Ad Unit Redesign

What a mess Chitika is right now, trying to balance the needs of the advertiser with the needs of the publisher. Jensense goes over the new controversy over at Jensense.com, and quotes the changes from Chitika’s website.

To help filter out so-called “curiosity clicks” that typically do not lead to conversions on the merchants’ side, we updated the eMiniMalls units to drive qualified clicks. Hence, eMiniMalls users will notice a dip in the overall click through rate (and hence the overall revenue).

While we do strongly believe that in the long run everyone will benefit from our efforts to optimize this eMiniMalls (beta) service, we do recognize that in the short term this might lead to potential drops in revenue for some of our publishers. To best compensate for any potential revenue loss, we are issuing a network-wide 10% bonus through the end of November.

On my personal blog, I currently use eMiniMalls in a very prominant position and for me it is currently bringing in around the same as Google Adsense was in the same spot. I don’t consider this a success or a failure, and I might just change my code to switch back and forth between the two ad programs in the same ad spot. It could be a great way to decrease ad-blindness in my readers.

Categories: Blogging Sense

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