Feedburner and TypePad recently announced a partnership which will allow TypePad users to easily transfer their RSS subscribers to Feedburner’s service, which will give them stats and thus a better understanding of their readers. This is the first major partnership from Feedburner, but no doubt there will be others.

To connect your weblog’s feed to FeedBurner, sign in to TypePad and visit the freshly redesigned Feeds page under the Configure tab for your blog.

feedburner-screenshot.gif In designing the feature we’ve tried to make it as simple and straightforward as possible. When you choose to connect your weblog to FeedBurner, we ask you to provide your FeedBurner username and password. (We only use this for the setup transaction, and we don’t keep it around in our database.) You can then choose to either connect your blog to an existing feed you’re managing, or choose to create a new feed.

The change for your readers will be transparent. If they were previously pulling your feed from TypePad (regardless of the flavor of feed they were pulling), they’ll be automatically redirected to your feed on FeedBurner. You don’t even have to republish your blog – all the magic happens behind the scenes.

Many in the WordPress.com community are wondering if something similar will eventually happen for them, but no word on that yet.

Six Apart’s Announcement and Feedburner’s Announcement.

Do you like this article? Submit it to Blogosphere News!