Sarah talks about her work and how it went ahead and added a blog, rather than a traditional site.
The store is more of a design showroom than a generic, cookie-cutter furniture store. So instead of creating a traditional website, we decided to go with a blog. Authored by the designers, and managed by me, the blog will offer design tips, info, as well as featured some of our products via links and photo albums. Are we cutting edge? You betcha. Whereas the furniture industry is still discussing the best ways to do business online, we’re already on it.
Does the blog make the company cutting edge? I think it gives them an advantage, and could be useful if continuously updated. A company blog is no different than any other type of blog, and so time, effort, and content are what will make or break the site. I personally think the content area is too narrow, but that’s just me.
I would be interested to see traffic growth, and return on investment with more traditional companies adding blogs to the mix.
Check out their company site at www.inspireddecortampabay.com