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The 9 Most Important Words for Business Bloggers

Over on CopyBlogger there is a great post up by the same name, and it goes on about the type of posts people should be making when it comes to buisiness blogging.

Some people think it’s all about “how you say it.” Others think it’s all about how many times a week you post. Both groups are wrong. What you say matters more than how you say it or how many times.

Before you’ll succeed with a business blog, you need to truly understand a simple 9-word sentence offered by old-school copywriting genius Rosser Reeves (as channeled by Gary Bencivenga)

A gifted product is mightier than a gifted pen.

Your “product” is what you offer, whether goods or services, and the overall substance of that offer. Whether you want to call it your USP or your big story, it still needs to be solidly in place before you’ll ever have a truly effective business blog.

You can’t tell compelling small stories with your posts if your big story sucks.

I couldn’t agree more with this, as I work at trying to make the product that I have, my blog posts, better and better, so that audiences will actually be interested in what I have to say.

Categories: Blogging Tips

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  1. Kevin Han says: 9/15/2006


    My name is Kevin Han and I’m a student from Penang, Malaysia. I’m currently doing an online MSC dissertation with Portsmouth University,UK and I’ve chosen Blogging for Business as my dissertation topic. I’m hoping to investigate the usefulness, effectiveness and also the experiences of blogging in business. In order to do this, I need to interview a number of small business bloggers and was wondering whether you would be willing to take part in this project by answering some questions. I will be carrying out the interview through e-mail, VOIP or MSN messenger, whichever suits you best. I would like to sample a number of small businesses who are blogging and I feel sure that you would be able to provide some valuable information and also insights. Questions will be sent to you once you confirm with me that you will be participating in the interview.

    Very few people see the importance of the blog as a useful tool in their small business and thus it will be interesting to see how blogging for business is viewed from the bloggers’ perspective in this paper. Of course, you’d have full access to the final paper and the usual undertakings regarding confidentiality/anonymity would apply.

    I do hope that you will be interested in participating in this paper. I’m looking forward to hearing from you.

    Kevin Han


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