Over on CopyBlogger there is a great post up by the same name, and it goes on about the type of posts people should be making when it comes to buisiness blogging.
Some people think it’s all about “how you say it.” Others think it’s all about how many times a week you post. Both groups are wrong. What you say matters more than how you say it or how many times.
Before you’ll succeed with a business blog, you need to truly understand a simple 9-word sentence offered by old-school copywriting genius Rosser Reeves (as channeled by Gary Bencivenga)
A gifted product is mightier than a gifted pen.
Your “product” is what you offer, whether goods or services, and the overall substance of that offer. Whether you want to call it your USP or your big story, it still needs to be solidly in place before you’ll ever have a truly effective business blog.
You can’t tell compelling small stories with your posts if your big story sucks.
I couldn’t agree more with this, as I work at trying to make the product that I have, my blog posts, better and better, so that audiences will actually be interested in what I have to say.