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The New Influencers Blogging Survey by Gillin

Paul Gillin has just concluded a blogger survey for the upcoming book, New Influencers: A Marketer’s Guide to Social Media.

The results analysis includes answers from all respondents who took the survey in the 97 day period from Thursday, June 15, 2006 to Tuesday, September 19, 2006. 159 completed responses were received to the survey during this time.

With the small sample, I wouldn’t exactly say this is a comprehensive survey. However, it’s likely that the sample was limited to people considered to be influencers in their respective fields (bring on the A-listers!). Some notable information from the results:

  • Posting and commenting on business blogs outnumbers that for personal blogs.
  • Most blog to connect with people with similar interests.
  • Most write entries based on personal experience or observation.
  • Majority allow readers to post comments (unfiltered) and almost everyone responds to comments on their blogs.
  • A good number have met with or called people they met through their blogs.
  • Most of the respondents consider the blogs they read as reliable sources of information. Many have responded that their reliance on traditional media for information has declined.
  • Most consider inbound linkages and comments as the primary measures of a blog’s success. Pageviews only come in third.
  • Most of the respondents do not derive income from blogging.
  • 75% are male.
  • Most are in the 26-35 age range.

The book is set for publication Spring of 2007. If you’d like a sneak peek, you can check out the draft, and even comment with your own insights and inputs.

Categories: Blogging Sense

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  1. Paul Gillin says: 10/1/2006

    Thanks for the mention! The draft is going to the publisher Oct. 2 but I would still welcome any comments.

    Paul Gillin


  2. J. Angelo Racoma says: 10/2/2006

    Thanks for visiting, Paul. Will you be providing the full final copy online, too?


  3. Paul Gillin says: 10/2/2006

    I doubt the entire book will be available initially, although almost all of it is already online in rough form. There will be a blog with a lot of additional resources, though. I’ve been thinking of posting MP3s of the interviews with many of the people profiled. I wonder if that would be of interest?


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