Abe Olandres gives a few tips on optimizing your blog if you’re just starting out with AdSense. The guide focuses on the fundamentals and is meant for those bloggers still new to contextual and pay-per-click advertising. Still, it’s a useful reference for those of us with a bit more experience in blog monetization, especially if you’re experimenting with various ways to improve revenues.

• Ask yourself if you are willing to compromise your blog’s layout and over-all feel by adding ads.
• Look at your traffic and see if it’s enough to draw the crowd. Look at how much of your traffic are coming from organic searches as this is the traffic where we base your potential Adsense income.
• Experiment on varying ad layouts and color scheme.
• Make good use of the Ad Channels. This will give you valuable information which channels or ad formats are performing well.
• Give it time.

I think the last tip is the most useful of all. Many starting on monetization programs give up too easily because they get too impatient and quit early on before they even see any benefits. With AdSense, it can take anywhere from few days to a full week for some adjustments to take effect on your earnings. And do consider the behavior of your readers, too–it takes time for them to react and adjust to changes in layouts and ad placement.

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