Performancing Metrics

Are Web Users Becoming More Click Savvy?

A survey by conducted by online advertisement outfit DoubleClick has came up with 30% of the respondents clicking on banner advertisements, but a whopping 60% don’t click, but instead visit the advertiser’s website much later by directly entering the URL.

The finding suggests that consumers prefer to reach sites on their own, rather than by linking through advertisements. “People are engaged in the content they’re looking at the time that they’re exposed to the ad, and they don’t want to navigate off the page,” said Rick Bruner, DoubleClick’s director of research.

The study specifically refers banner advertisements, and not text ads, though. I would be interested in learning whether this trend also extends to text ads, particularly those that display adverts according to the context of the site content. If so, then publishers had better look for other payout schemes aside from pay-per-click, or at least sign up with systems that let users monetize site traffic based on impressions.

[via NY Times]

Categories: Blogging News, Blogging Sense

This post was written by . You can visit the for a short bio, more posts, and other information about the author.

Comment with Your Facebook Account


  1. aydin-aydin says: 9/18/2008

    Patent, Marka Patent, Patent Ofisi, Patent Dirsek, Patent Office, Patent Tescil, Patent Burosu, www patent, Patent com, Patent Ofisim, Patent Tescili, marka patent tescil, patent alma, turk patent, tasarim tescili, tescil belgesi, tasarim tescil, marka tescil, marka tescil belgesi, marka tescili


  2. Grafabrik says: 1/2/2009

    web tasarımı, web tasarım , İstanbul web tasarımı, web sitesi tasarımı, internet sitesi tasarımı, internet sayfası tasarımı, web sayfası, web sitesi, profesyonel web tasarımı


  3. mikeyaozm says: 9/20/2009

    or at least sign up with systems that let users monetize site traffic based on impressions.


Performancing Metrics
EatonWeb Portal