Steve Rubel warns that before you jump into problogging you should understand that you are more likely to be one of the sixty million unpaid bloggers out there than the next Michael Arrington, and even Michael Arrington should look at diversifying where his money is coming from.

The pro bloggers that are doing this now, like Om Malik and Michael Arrington to name two, should diversify their revenue streams. This will include courting larger, more stable advertisers. But it goes further. They have a lot of knowledge and should begin to sell premium research reports on the industries they track.

He says this as a warning to those out there who don’t know that there will be an advertising slowdown at some point. Wise words indeed.

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