Probloggers Better Diversify
by David Peralty on November 20th, 2006 
5 Comments
Steve Rubel warns that before you jump into problogging you should understand that you are more likely to be one of the sixty million unpaid bloggers out there than the next Michael Arrington, and even Michael Arrington should look at diversifying where his money is coming from.
The pro bloggers that are doing this now, like Om Malik and Michael Arrington to name two, should diversify their revenue streams. This will include courting larger, more stable advertisers. But it goes further. They have a lot of knowledge and should begin to sell premium research reports on the industries they track.
He says this as a warning to those out there who don’t know that there will be an advertising slowdown at some point. Wise words indeed.
Diversification is always good. Blogs are a wonderful thing, but if you want to keep your income streams going you have to diversify, even on the interenet.
I feel like the two hot shots mentioned already now this and will look to bigger and better things to keep their pockets swelling. Who knows, they probably already have something in a pre-beta stage, ready to explode.
Mike does consulting, just as several other professional bloggers do. ;-)
Diversification is always good. Blogs are a wonderful thing, but if you want to keep your income streams going you have to diversify, even on the interenet
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