Found via 901am, a post on Information Architects talks about a recent deal between Technorati and the number one PR firm Edelman.
Can we trust the hub for independent bloggers after they hook up with the biggest corporate opinion maker? Why a 260 Million Dollar PR agency is actively engaging at the core of the free media is quite clear, but why Technorati shook hands with Edelman stays obscure.
I see this as a big conflict of interests for Technorati, and I think this might be the opportunity that other services and sites have been waiting for. A mistake that if not handled well, could slowly unravel all that is Technorati. I might be going a bit over the top here, but I don’t want to have a PR firm using the information that Technorati gets on a daily basis as a tool to advertise and promote things on the web.
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3 Responses
Richard
November 30th, 2006 at 12:42 pm
1Hmmm not enough information is availble yet to condem technorati. …or for those who will beenfit from a failure of technorati then condem away!
Blog Bloke
November 30th, 2006 at 5:43 pm
2Technorati and Edelman (i.e. Steve Rubel) have been in bed for some time now. So I’m not surprised with the turn of events.
Is Technorati heading into a s**t storm? at WinExtra
November 30th, 2006 at 6:14 pm
3[...] As David over at Blogging Pro puts it: I see this as a big conflict of interests for Technorati, and I think this might be the opportunity that other services and sites have been waiting for. A mistake that if not handled well, could slowly unravel all that is Technorati. I might be going a bit over the top here, but I don’t want to have a PR firm using the information that Technorati gets on a daily basis as a tool to advertise and promote things on the web. [Full Article] [...]
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