I try to stay away from posts that talk about blog optimization because there are so many of them, but after reading the one on Search Engine Land, I just couldn’t help but mention it. There are too many great points on it that are straight forward, and written in a way that everyone can understand and benefit from.
Here are the first two, and in my opinion they are some of the best in the list:
1) Dump The Default Template – Looks Count!
I cringe when I see a blog using the “out of the box” WordPress or MovableType template. Hire a designer to create a unique look for your blog, or at the very least, take advantage of some of the free templates available and customize it a bit with a unique logo or a slight color upgrade.
2) Just Say No To Bad Color Schemes
While a hot pink with lime green color scheme might be your favorite, consider what your readers will be expecting. That color scheme might work perfectly on a teenage gossip site, but would look extremely out of place as the corporate blog for a men’s suit company. Likewise, gamers would think nothing of a black background on an Xbox 360 blog, but it would look horrendous on a parenting or pregnancy site. So while you should experiment with colors to find a good mix for your blog, keep in mind user experience and their expectations.
Check out all the points over at Search Engine Land.