Performancing Metrics

Unique Content Equals Super-Blog?

Ahmed, of Tech Soapbox doesn’t think so, as he writes about his experiences using the powerful marketing and promotion technique of e-mailing websites and writers who might be interested in his content.

My biggest site gets over 100,000 unique visitors a day. During its 6 year history, I have sent out at least 15,000 emails. No spam, nothing automated – every single one individually written. It was exhausting, but it paid off handsomely. The emails got the webmasters to my site, and the unique content compelled them to link to my site.

It brings on the question, is unique content enough to reach the higher echelons of blogging? If you want to get on Technorati’s top 100 list, does it take more than above par writing?

We have been told by so many sites that unique content will bring traffic, but I can agree that this might not always be the case. I guess traffic has to start somewhere and if someone doesn’t know about your site, they can’t read it.

What are your thoughts on this matter? And if you promote your content, how do you do it? E-mails like Ahmed or other techniques?

Categories: Blogging Tips

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  1. Erik says: 1/26/2007

    100% yes it does.

    You have to offer more. Especially if you are entering a subject that already has some top notch bloggers. It’s the old business montage that if you can’t offer it for cheaper you need to offer something unique, something more.

    Since blogging really can’t get any cheaper than freely available, you gotta do more.



  2. Extra World says: 1/27/2007

    Nice Post!! Thx. Ever you think to Create Unique content in a few second


  3. Neil says: 2/6/2007

    Absolutely I think unique content plays an important part in growing your sites visibility. I’m learning some much about SEO and off-page optimization and it’s effects are more definitely working on my sites. To that affect, gathering users and regulars on your blog is extremely hard and requires, more often than not, daily interaction on some level with you users. I’ve not had the time to do this, but I know and acknowledge that if I were to develop a user base, emails would be the best way to keep in touch with them and constantly renew them of my sites worthiness as a resource.



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