One of the things that many blogs really don’t give enough time to is branding. It is something that comes fairly naturally to some people, and others really have to brainstorm to produce. Chris Garrett has put up a post on his personal blog about blog branding, talking specifically about the name of the site and domain and how that reflects on the overall site in the mind of the readers.
One critical consideration when launching a blog is what you are going to call it. Why did I choose to use my old chrisg.com domain rather than create a new one?
Branding was part of the reason. OK, now I said the ‘B’ word some people will have clenched. Please relax. It is a much talked about, much derided and even more misunderstood topic. My personal take on branding is that it is what people think about you, your product or service. It’s about giving the right impression. I don’t know about you but I think a good impression is worth working on.
It is a great article, and definitely worth a read. Chris knows what he is talking about. How did you chose your blog’s name?