Aaron Brazell has posted about his attempted Technosailor sale. He didn’t end up selling his blog, but he learned many valuable lessons worth passing on.

Here are a few:

• Perceived value is in the eye of the beholder. More specifically, no one values any site more than the owner. This is natural as the owner puts “blood, sweat and tears” into a site and sees value that maybe is not there. Do not think that depth of archives necessarily translates to value.
• Private is always better than public. Maybe my biggest mistake in this process was posting the auction at SitePoint. I recieved derision and ridicule by onlookers not interested in bidding, but interested in making sure everyone else knew how they felt. This was numerous people and it probably contributed to the anger mentioned in bullet point 3. The private discussions held with two particular parties, however, was quite good and open and honest. Though the sale did not develop as I had hoped, I definitely have a respect for the parties and would be interested in doing business in the future.
• Value is found in the blogger and this was an eye opener to me. I expected to sell Technosailor and be happy, but the interested parties were more interested in me. Though I was flattered, sometimes business gets in the way of business and no one wins.

Check out Technosailor for the rest.

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