Paul Scrivens has put up a post on Wisdump about why blog networks have failed though he talks more about what makes a blog network successful.
- Great content. Great can mean insightful or great can mean entertaining, but if you lack it then you will lack an audience. This is the basic principle of any great blog.
- Interaction. Some of the greatest blogs have an interaction between the writer and the audience that don’t make the blog a site anymore, but a community.
- Luck. It does take some timing and luck to make it big as well. There is no sure fire success plan. Arrington hit the wave at the right time.
Working on his 9rules Network gives Paul good understanding of how to run a blog network, especially since he has once failed before (finefools).
I look forward to seeing more posts from Paul in this line of thought.