Om Malik has highlighed a new content publishing service called Weebly. Their site looks simple enough, but with $650,000 in Angel investments, and a person from the YCombinator staff, could they compete against the big hosted blog platforms like WordPress.com and Typepad?

Well Om has put up his opinion on that, and I agree with him:

The AJAX-based interface allows you to add (or subtract) different types of elements to the blog — text, pictures, videos, Google Maps, AdSense (currently in development, not live) — thanks to a widgetized architecture. You can get going in less than an hour, though it won’t allow you to set-up a personal domain just as yet. (That is coming soon.)

While the service is impressive, Weebly faces some considerable if not insurmountable challenges. Scaling the hosted blogging business is quite a challenge, as some of the more established players have learned. The company still has to figure out a viable business model. Rusenko thinks it can work on white-label versions for internet service providers, though that is easier said than done.

I have to admit though, having played with it for only a few seconds, it does have some interesting ideas powering it, but it is no WordPress. We will see how they use their money and time. WordPress.com came from no where to have nearly a million users, so it’s not impossible that Weebly could come in and be the next big thing. I will definitely be watching.

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