Performancing Metrics

Archive for May, 2007

Building alexking.org: Monetization

One of my favorite building alexking.org posts has to be the recent one on the monetization of his site. It goes into details on what has worked for him, and what hasn’t, something that will really help some bloggers, and maybe mislead others.

Monetization of a site really varies from site to site, but it is always interesting to see what successes others are having. Here is a bit from Alex’s post:

While I may not like the way it looks, “in your face” advertising definitely seems to work much better than tucking the ads away in a sidebar. Putting the ads at the top of the page seems to work a little better than in a sidebar as well, but I don’t like the way it pushes the content down.

However, this is my personal web site, so I can choose to keep the ads somewhat out of the way instead of trying to squeeze every dime I can out of the site.

I also recently turned down sponsored posts and an opportunity to put a flash banner ad on my home page. Sure it probably would have made a few bucks, but I felt it would really detract from the overall site experience. There’s definitely a “just because you can doesn’t mean you should” side of how you choose to implement advertising on your site.

This is something that all the Bloggy Network sites have had to deal with as we continue to make producing content our full time jobs. We have to balance our needs to pay our bills, without going too overboard on advertising, and sometimes it has to be a bit “in your face” but we try very hard to blend, and stay away from certain types of ads.

Check out Alex’s full post for more details on the things he has tried. A great article.

Categories: Advertising, Blogging Sense

WordPress.com Now With Over One Million Blogs

If you head on over to WordPress.com, you will notice that the popular blog hosting service has finally reached over one million blogs. This goes a long way to showing how useful WordPress is, and how widespread it has become. Congratulations to all the folks at Automattic and those especially that work on WordPress.com

Categories: WordPress News

Autoblog Redesigns and Gives Away a 2007 Dodge Nitro

Autoblog is one of my favorite vehicle news blogs, and I had to admit, that because I only read it via my feed reader, I didn’t really notice its new design, and quickly skipped over the post about it, but when Matt (thanks Matt) wrote me to let me know that not only had they redesigned, but they were also giving away a 2007 Dodge Nitro as part of their relaunch celebration, I had to take a look.

The redesign is alright. It looks much more modern than the previous look, but it still looks a little basic, and ad filled with advertisements like its brothers throughout the Weblogs Inc. Network of blogs, but having such a powerful prize definitely worked in getting me to check out the site. Sometimes it just takes a big enough prize to entice people, even though, living in Canada, I know I can’t win.

Oh, and I will probably stick to reading their feed over their actual blog.

Categories: Blog Design, General

WTC’s WordPress Plugin Competition 2.0

Weblog Tools Collection is gearing up to start their second WordPress Plugin Competition. The community is working on some great plugins, and I know others have some great ideas, and I hope that this competition spurs some great results.

Here are some details for interested parties:

  • Running time for competition = 2 months starting the 1st of June till the 31st of July.
  • True WordPress plugins only. No manual modifications can be required of users.
  • You cannot submit plugins that have been released already.
  • All plugins require documentation as in the WordPress Extend pages.
  • Preliminary support for the plugin has to be provided to the public.
  • Any and all prizes/controversies/issues will be judged and decided at my sole discretion.

This is a great way to get some sort of reward for your plugin creation time, and also a great way to help out the community. I hope to see some exceptional and complex plugins come out of this.

Categories: WordPress News, WordPress Plugins

WTC’s WordPress Plugin Competition 2.0

Weblog Tools Collection is gearing up to start their second WordPress Plugin Competition. The community is working on some great plugins, and I know others have some great ideas, and I hope that this competition spurs some great results.

Here are some details for interested parties:

  • Running time for competition = 2 months starting the 1st of June till the 31st of July.
  • True WordPress plugins only. No manual modifications can be required of users.
  • You cannot submit plugins that have been released already.
  • All plugins require documentation as in the WordPress Extend pages.
  • Preliminary support for the plugin has to be provided to the public.
  • Any and all prizes/controversies/issues will be judged and decided at my sole discretion.

This is a great way to get some sort of reward for your plugin creation time, and also a great way to help out the community. I hope to see some exceptional and complex plugins come out of this.

Categories: WordPress News, WordPress Plugins

Google & FeedBurner

So the news broke, and some of my colleagues in Bloggy Network have already expressed their opinions when it comes to Google buying FeedBurner for $100 million dollars and so I wanted to recap some of what they have said, and add in my own thoughts on the acquisition.

Ahmed believes that this will provide Google with even more information about the elusive blogosphere and has published a post entitled Google & FeedBurner: Double Whammy.

So the acquisition of FeedBurner gives them a ton more information. They know clickrate. They know the subscription # of a lot of sites. They can find information/data they previously did not know existed (which I touched on briefly).

I talk about covering the A to Z process for our properties – Google has done the same. They know what end-users are doing (via Google Analytics). They know what end-users are reading and finding interesting (via Google Reader). And now they know how popular blogs are, and what people find interesting on those specific blogs (via Google FeedBurner). And don’t forget they can trick your ad habits now – not just via AdSense/Adwords, but also through DoubleClick now.

Griffith, over on Forever Geek, has published a post called Google acquires FeedBurner for $100 million.

He goes over more of the meat and potatoes of the deal, and give a quick nod to the possible inclusion of Adsense in RSS feeds.

Although FeedBurner already gave you the option of adding advertisement to your feeds, my guess is that now it will be Adsense exclusive, if it isn’t already (I haven’t checked in a long time). Other than that, you can probably rest assured that it will remain free for everyone. The only difference is that it will probably be integrated into more Google products.

I agree with both of them. This gives Google even more information on a wide variety of sites, and while Google is not really known for improving the features of a service they buy, they have started to make some serious headway with their Blogger platform, and I can see FeedBurner becoming an integral part of their Blogger blogs. As well as providing them with a large user base that they can get using Adsense both on their sites, and in their feeds. With FeedBurner, Adsense, and Analytics, they will be able to provide you with advertising and statistics to cover every angle.

I think this was a great move for both Google and for FeedBurner, and I look forward to seeing what interesting ways that FeedBurner is integrated into Google’s already powerful brand.

Categories: Advertising, Blog Statistics, Feed Tools

Google & FeedBurner

So the news broke, and some of my colleagues in Bloggy Network have already expressed their opinions when it comes to Google buying FeedBurner for $100 million dollars and so I wanted to recap some of what they have said, and add in my own thoughts on the acquisition.

Ahmed believes that this will provide Google with even more information about the elusive blogosphere and has published a post entitled Google & FeedBurner: Double Whammy.

So the acquisition of FeedBurner gives them a ton more information. They know clickrate. They know the subscription # of a lot of sites. They can find information/data they previously did not know existed (which I touched on briefly).

I talk about covering the A to Z process for our properties – Google has done the same. They know what end-users are doing (via Google Analytics). They know what end-users are reading and finding interesting (via Google Reader). And now they know how popular blogs are, and what people find interesting on those specific blogs (via Google FeedBurner). And don’t forget they can trick your ad habits now – not just via AdSense/Adwords, but also through DoubleClick now.

Griffith, over on Forever Geek, has published a post called Google acquires FeedBurner for $100 million.

He goes over more of the meat and potatoes of the deal, and give a quick nod to the possible inclusion of Adsense in RSS feeds.

Although FeedBurner already gave you the option of adding advertisement to your feeds, my guess is that now it will be Adsense exclusive, if it isn’t already (I haven’t checked in a long time). Other than that, you can probably rest assured that it will remain free for everyone. The only difference is that it will probably be integrated into more Google products.

I agree with both of them. This gives Google even more information on a wide variety of sites, and while Google is not really known for improving the features of a service they buy, they have started to make some serious headway with their Blogger platform, and I can see FeedBurner becoming an integral part of their Blogger blogs. As well as providing them with a large user base that they can get using Adsense both on their sites, and in their feeds. With FeedBurner, Adsense, and Analytics, they will be able to provide you with advertising and statistics to cover every angle.

I think this was a great move for both Google and for FeedBurner, and I look forward to seeing what interesting ways that FeedBurner is integrated into Google’s already powerful brand.

Categories: Advertising, Blog Statistics, Feed Tools

WordPress.com Adds E-mail for Your Domain

Some great news was put up on WordPress.com’s development blog for people that wanted to send and receive emails from their WordPress.com blog’s domain.

Here is most of the post:

Since its inception, the Domain Mapping upgrade has lacked support for email. No longer. Everyone who has mapped a domain to their blog (subdomains excluded) can now take advantage of the Google Apps email service, which is free to use and takes just a few minutes to configure. There is no extra charge to add email to your blog; it is included in the domain mapping upgrade.

Check out the full post at WordPress.com, and welcome to the world of e-mail from your own domain. It just seems so much more professional doesn’t it?

Categories: WordPress News

Lessons on Getting More Traffic and Subscribers

Pick the Brain has a list of 27 lessons he learned on his way to getting 3000 visits a day and 2200 RSS feed subscribers.

Some of them are things I have come across myself in my blogging and others are things I had not thought about.

Here are a few from the list:

  • Make it as easy as possible for people to subscribe to your RSS feed. Subscribing is the best thing a reader can do.
  • Offer a full feed, even if it means people visit the site less often. A person reading you is always better than a person not reading you. Make it easy.
  • Listen carefully to every piece of feedback but don’t be a slave to it. Most people don’t know anything. Your blog is your brainchild. It won’t work if you try to satisfy everyone.
  • Make people think. It doesn’t happen very often and they won’t easily forget it.

The full list is definitely worth bookmarking for reading, especially when you are feeling like you are out of ideas or passion for your blog.

Categories: Blogging Tips

How To Catch up on Your Problogging

Over on Bloggers 4 Hire, there is a post talking about the simple things you can do to get caught up, if you fall behind in your blogging. It is a typical problem. Life can get in the way, and you won’t meet the quota you’ve agreed upon. You can get caught up though. It just takes a little extra elbow grease.

From the article:

First thing to do is see exactly how far behind you are. When I’m behind I try to just double up on posts. Now if you’re really behind, then you might have to triple up, but I wouldn’t go more than three posts a day. Also don’t post them all at once. Spread them out over the day (morning, noon, night for three– morning and noon for two). WordPress lets you do this easily in the post editing area (change Timestamp).

One of the best things you can do I have found is turn off all the distractions. If you take away what distracts you, then you can focus in, and get into what I call “the zone”, a mindset where content just flows from your fingers. You then spread it out using the built-in ability to set future post releases. I also keep some in reserve during times where I am really productive, in case I need an hour or a day off, I can set them to appear.

There are many tricks and tips to getting caught up, but sometimes the simplest one is the best, “burning the midnight oil” like the post recommends.

Categories: Blogging Tips

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