Make Easy Money With Google And AdSense is one of my favorite sites for reading about AdSense and Google projects in general, and with the Canadian and American dollar hitting parity, I really appreciated their latest post entitled “Google Should Switch To Euros“.
I have posted about the implications in a weak American currency before and so I have to admit, I would enjoy seeing Google switch their AdSense payouts to a currency that converts better to Canadian dollars, and is more stable.
Here is a bit from the article:
If you’re a US publisher then this probably doesn’t mean too much to you, but it definitely affects those of us on the outside, as Google’s US-denominated payments are worth less and less to us once they’re converted over. On the flipside, however, non-US advertisers should see their AdWords costs decrease because the conversion to US dollars for bid prices will be cheaper.
Now if only Google would switch to Euros as its base currency for advertising transactions. The exchange rate is much betterâ€¦
Has the shift in the value of the American dollar effected you? Let me know in the comments below. I would love to hear some kindred spirits feeling the pressure due to the online economy being so cemented in the US greenback.