Darren Rowse recently wrote a post that I think every blogger writing in hopes of making huge money online should read. The post is a reality check of sorts, reminding people that it is long, hard work to make Darren Rowse type money online.
While it’s true that I have built my blogging to a point where I’m able to earn good money blogging there are many things that an article like the one in the WSJ didn’t (and couldn’t) mention about how I was able to build my blogging up to this point.
The impact of this missing ‘back story’ is that much of the reality of blogging for money goes unseen by those looking at blogging as a potential income stream – leading some to naively enter into blogging with false expectations.
Of course when these expectations are not met things can get ugly with disappointment and anger being a common reaction. What disappoints me as a blogger writing on this topic is that I regularly see other bloggers feeding their readers with hype and false hopes about how easy it is to make big money from blogging. This only adds to the distance between their reader’s expectations and the reality of blogging for money.
I really enjoyed this post by Darren, and I highly recommend that everyone read it, if for nothing else than to understand why after two years, I am not a millionaire.