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WordPress Not Good for SEO?

Mark from 45n5.com has added a new video about his neverending dislike for the WordPress software. This time he complains about WordPress’ out of the box search engine optimization.

He complains about duplicate content, URL structures, and likens it to a 1994 Ford Tempo that needs to be modified to become a race car.

I think WordPress has done a lot of work regarding search engine optimization over the years, and while I do agree with him that it sometimes needs a little work, with each subsequent version the number of steps to make it suitably optimized are less and less.

I also think that the ease in which WordPress can be optimized is a testament to how great the software is. Unlike other publishing platforms I have tried, changing old versions of WordPress into creating content in a way that search engines are happy with is quick, and easy. More like inflating semi-flat tires to improve your gas mileage than changing all the major components to make a race car.

While I doubt Mark will ever be one of the many “converted”, I do think that his frustration with the platform is misplaced. I know Mark is able to code rather well, and if he helped the team as much as complained about its shortcomings, the core software would be better optimized for search engines by now.

Categories: WordPress News

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Comments

  1. Remarkablogger says: 4/8/2008

    Mark’s right, but your points are valid, too. What I’d like to see is great SEO out of the box in the first place. Unless you want to screw around with .htaccess files and the like, getting pretty permalinks on WordPress and dealing with duplicate content issues is WAY beyond many bloggers, more and more of whom are not that tech-savvy.

    And although Mark’s points are correct, let’s put things in context: compared to most DIY website jobs, WordPress is better SEO out of the box. Just do a search for “untitled document” and you’ll see what I mean.

    Reply

  2. cmsdev says: 4/9/2008

    I guess that SEO is never an out-of-the-box product. Regarding to your special interests you always have to “customize” any software you buy. That not depends on wordpress or whatever software you have to or want to use.

    Reply

  3. Stijn says: 4/9/2008

    Yes, you’re right. It doesn’t take very much to improve out-of-the-box SEO for WordPress. Install the All-in-one-seo plugin helps a lot, and make sure you limit spiders to not visit your double content with a robot.txt. Once you have these two areas covered, you’re already halfway. (A good theme is another important option, but I leave that up to the user to decide.)

    Reply

  4. Michael says: 4/12/2008

    Although out of the box it isn’t that great for SEO it takes about 5-10 minutes and one plugin to get it to be pretty darn good on the SEO front.

    By the way, what is better than WordPress for SEO that is still as easy as WordPress to install, modify, and use?

    Reply

  5. barcelona says: 12/8/2008

    Hi, I have been using wordpress and must admint that it has helped my google ranking.
    ;)

    Reply

  6. yon ade says: 10/18/2009

    thanx for your info

    Reply

  7. ningthea says: 3/21/2010

    But WP is good for new bloggers :)

    Reply