BuzzLogic has recently launched its advertising network in Beta, with a promise of $2 CPM (cost per thousand impressions) to bloggers. That rate seems very lucrative, but of course it’s just for a limited period. BuzzLogic’s guarantee is as follows:
- Guaranteed $2 CPM, up to $200 per month, during beta period(June 18 – July 18)
- Get in on the ground floor of a new kind of network based on influence
- Access to great brands and advertisers eager to work with you
According to BuzzLogic, their main purpose for this high payout is to get enough interest of bloggers. They expect the beta users to be able to help the BuzzLogicCommunity Team to get feedback the performance of the ads–what’s working, what’s not. BuzzLogic will eventually develop other blogger tools based on influence to help bloggers not only understand their own influence but to leverage that influence to get higher CPMs for ad inventory.
Some limitations of the program, though, are that only traffic from the US will be counted as eligible impressions, and that the beta program will end on July 18th. Still, $2 CPM is an interesting proposition, particularly for blogs that have high traffic.