I just heard today that Google is developing a web video series.
Seth MacFarlane’s Cavalcade of Cartoon Comedy
It’s 2 minutes per episode, much like a cartoon (Dilbert, Happy Tree Friends, etc.) BUT will be the first written for a series on the web. They are initially producing 50 2-minute episode to start with and they’ve tapped “Family Guy” creator Seth MacFarlane to work on an original series that Google will distribute via its AdSense advertising system. This is according to a report filed by The New York Times. More of that story, right here. People from Hollywood have commented that this project , even if it will be exclusively avaialble on the internet, will be groundbreaking and will be a huge success!
Target audience??? Young men. Distribution method??? Thru “Cavalcades” of video clips replacing static Google advertisement.
Advertising will be incorporated into the clips in varying ways. In some cases, there will be “preroll” ads, which ask viewers to sit through a TV-style commercial before getting to the video. Some advertisers may opt for a banner to be placed at the bottom of the video clip or a simple “brought to you by” note at the beginning.
Mr. MacFarlane, who will receive a percentage of the ad revenue, has created a stable of new characters to star in the series, which will be served up in 50 two-minute episodes.
I think the most innovative part of this project is the way it is distributed… via the web thru Google’s AdSense system. But a spill-over to traditional distribution will likely take into being as well. This being the first of its kind will surely be writing new books for the next generation of producers, film makers the entire biz.