Performancing Metrics

Get Ready To SEO Flash

According to TechCrunch, Adobe has come up with a solution to the nagging problem of content within an SWF or Flash file from being indexed by search engines. Adobe has announced that they have released their solution to Google and Yahoo allowing them to crawl the content within these files. As for Windows Live Search, no dice! Since Flash is licensed by Adobe and is not an open standard, Adobe has the privilege of releasing this sort of technology to whom they see fit. A bummer if you ask me. Furthermore, Adobe has created a special flash player especially for these search engines which will aide in crawling the content.

It’s not that SWF files are not crawlable, as the article points out that there are over 73 million SWF files out on the web, it’s the text and links within the SWF file that has escaped the search engine spiders. It will be interesting to see the various articles from SEO experts out on the web which will explain the best ways in which to optimize your Flash content. (I bet they thought this day would never come)

You know, if this were to occur a few years ago back when Flash was ‘cool’, this would be huge news. Now, Flash is an annoyance on the web. I hate web sites that are using all sorts of different flash elements that I have no control over. The last thing I would want to see is a SWF file showing up as the first item of a search. Hopefully, Google along with Yahoo will create a filter for this type of content. That’s not to say I hate Flash entirely, as YouTube, Ustream.TV and other web services have made good use of the technology.

So, will you be optimizing your Flash files? How much content do you think is hidden within these Flash files that would be considered of use to the web?

Categories: Interesting

This post was written by . You can visit the for a short bio, more posts, and other information about the author.

Comment with Your Facebook Account


  1. Edward Lomax says: 7/1/2008

    I’ve dabbled in using video… but I have to admit I don’t use it a lot or very effectively. However, I do see the value of putting information in different formats (written, audio, video) to appeal to a wider audience and “talk” to them in the media THEY want.

    Now that the files can be indexed, I think more people will jump into using video.

    I just hope they still provide high-quality information in written form (my favorite) because I would hate to be forced to watch videos all the time. I guess we’ll just have to see where this new development takes us… and if any problems arise because of it.


  2. Michael says: 7/1/2008

    Um, what’s an SWV file? Flash uses SWF and FLVs, but this SWV is new on me. Last I heard SWV stood for Sisters With Voices.