a. I meet many Filipnos who speak to me about blogging and often state … but ‘if only’ I knew what to write about.

b. The mayor mentioned may be forward-looking and more ‘up to date’ than some, but isn’t being ‘up to date’ merely a matter of education … say by someone passionate about a media who contacts people and spreads the word?

c. An actual case study: One small town (where y wife went to HS actually) has a large online presence. I haven’t tried to find all the blogs written by/about this town, but originally a fellow set up a message board about the town … which is still very active to this day as a world-wide meeting place for overseas citizens/former citizens. A similar size town nearby actually has more commercial/cscenic advantages (in my view anyway) but last time I looked it could hardly be found on-line at all.

The answer is left as an exercise for the student. Did the popularity (and toursim/returning visitors) come about because of the on-line popularity, or did the large on-line presence come about because something else made the twon more attractive?