Over at the official Google Blog, Search Quality Group fellow Amit Singhal starts a series on Google ranking. Sure, a lot of us bloggers have perhaps been introduced to several SEO concepts, but hearing it from Google itself from their new Search Quality team will probably help us improve our blog rankings in relevant searches.
The most common question I get asked about Google’s ranking is “how do you do it?” Of course, there is a lot that goes into building a state-of-the-art ranking system like ours, and I will delve deeper into the technology behind it in a later post. Today, I would like to briefly share the philosophies behind Google ranking:
1) Best locally relevant results served globally.
2) Keep it simple.
3) No manual intervention.
This is just the start. Amit promises to discuss in detail the technologies behind our ranking and show examples of several state-of-the-art ranking techniques in action in the subsequent posts. I’m hoping he does get to discuss Google’s search technologies in detail.