Performancing Metrics acquires Shelfari


Seems that is growing their stake in books as they have recently acquired Shelfari (one of the biggest online book community).  While it’s widely known that Amazon has been involved with Shelfari since its early beginnings, it is a natural course to solidify the relationship.

According to the Shelfari blog:

Amazon has been a long supporter of Shelfari. They’ve worked closely with us as we introduced readers, like you, to our global community of book lovers. They’ve been there each step of the way as we brought forth new features, like the cool Facebook application and our virtual bookshelf. And now Shelfari and Amazon will work hand in hand to continue to grow our dynamic community and create innovative new tools around the books you love.

The acquisition terms were not made public but it seems that Amazon is indeed cornering the online book cloud.  This same month it has also acquired yet another massive online book community, AbeBooks.

What are all these you may ask?  My personal opinion in these acquisition series points to the strength of online networks and communities.  It would appear that market studies have added an additional “source of influence” for consumers.  I remembered a good laugh late 2007 when a marketing questionnaire included the question “Would you change your (beauty product) if a person in your online network suggests you should?”.

Back to Shelfari… I would be interested to see what comes out of this news.  While I read that there would be no significant change right now… Amazon must have something up its sleeves. hmmmmm….



Categories: General, Interesting

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