Performancing Metrics

Blog your heart out writer Paul Boutin recently wrote an article in the entertainment/web section about how blog writing is so 2004. He says that:

Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the authentic voices of amateur wordsmiths. It’s almost impossible to get noticed, except by hecklers. And why bother? The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook, or Twitter.

I found myself nodding a little because I too have seen too many blogs that are more inclined to echo the hype about something great, something awesome or something to buy.  There’s a place for that, I know.  But sometimes I sense it isn’t just right.  Like if I use something and I blog about it, i believe that’s pure.  But if I write something and say it’s great but haven’t tried it, well there’s the rub.  But in the same breath I’d say too that I’ve read blogs that are deep, well thought of, sharing true-blue useful stuff.

If you want to start blog writing, go ahead.  Easier to setup now than way back 2004.  Write for others or write for yourself or for your community, your choice.  Just be aware that readers sense what your stuff is really about. And are wise to dismiss you with a click.  We are all just a click away.

I like Twitter, Facebook and Flickr too by the way.  

Is blogging sooo 2004 for you?  Tell me, tell me, tell me… 


Categories: Opinion

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  1. webdesign says: 10/23/2008

    A good post


  2. Blog Design Studio says: 10/24/2008

    Couple of days back, I wrote my view on his post and yes I agree with you that one should not worry about these posts and should continue to blog – one could have asked the question from him – that what does he do for living :P (blogging!)


  3. Kendra says: 10/24/2008

    Is inauthentic, disingenuous blogging any different than inauthentic, disingenuous journalism? I think not. It’s just that as with everything else on the Internet, there’s more of it. Good ideas, honest (heartfelt) reporting and substance always shines through. Do enough of it on the Web, and spread it out to your writing on Facebook, Twitter and favorite social network sites and you will be found. It takes time, commitment and persistence but it will work. The audience is still there. The writer needs Web presence (a volume of quality work) to be found. When a reader clicks through from Google and is satisfied with the content she finds, she’ll be back for more.


  4. Andrew says: 10/24/2008

    I think he has a point, but it is also worth noting that the things he criticises are trends that will, and are, passing. People are now starting to look at blogs as something more long term, as careers, and blatant money making doesn’t really help you if you to make yourself a success in the long term.


  5. Doug says: 10/25/2008

    Blogging is still a great medium through which one can communicate if you have a message or even something to sell. Difficult to really achieve this by facebook or twattering away.


  6. mevlüt şekeri says: 11/8/2008