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Sponsored review: Woo Themes

To say that WordPress has taken over the blogging word by storm is a vast understatement. WordPress has managed to become a name that is synonymous with blogging itself so much so that when you talk about blogging platforms, the first thing that comes to mind is WordPress.

One reason for this popularity is the ease in which a person can use the WordPress system. Blogging has never been easier with it. You can write to your heart’s content and embed whatever media you want (graphics, audio, video) without having to learn very complex programming skills. It is blogging made easy.
WordPress is also highly customizable. With the proliferation of many blogs using WordPress you will be amazed at how people have managed to create different templates for their respective blogs. But then personalizing a blog using WordPress is a tad harder. It is not rocket science but making everything work and checking if what you’re doing is correct can be a chore especially for people who have to juggle a lot of responsibilities.

It’s a good thing that online services that offer WordPress templates have begun to emerge. This is the kind of service the busy blogger really needs. One such site that offers many WordPress templates is Woo Themes. The guys at WooThemes advertise their WordPress Templates as being “packed with features”, possessed with clean layouts, a good color palette and neat typography.

WooThemes claims to serve the needs of any kind of niche website. The site also boasts of collaborating with industry leading designers in producing their beautiful themes and templates. Among the designers they work with are Elliot Jay Stocks, Matt Brett, Veerle Pieters & Dan Rubin. Looking at the samples of the themes and templates that Woo Themes is offering, you can clearly see how professional it looks. These are not the designs of bored programmers.

At the moment, WooThemes carries 20 templates, but the team has promised that more themes will be released this year. The company’s promise is to release one theme every month. Every WooThemes them also has a custom backend that has been made so that you don’t need to touch the template code anymore. There is also a theme options page for additional customization and custom write panels for making additional custom fields. WooThemes claims that each one of their themes have been coded perfectly and maximizes the use of WordPress.

WooThemes institutes a slightly different model for getting WordPress themes from their site. Aside from the regular option of buying a theme, WooThemes has also started the WooThemes Club. This club, which are available in a $150, three-month single user and $225, three-month developer subscriptions, allow you to access all of the sites current and future themes. This option is a great solution for people who operate a number of blogs and want to get a “bulk rate” for using WooThemes many themes. It is also a convenient solution for users who frequently change their mind about the theme that they want. Instead of being stuck with a purchased theme that they suddenly don’t like that much anymore, they can just readily swap the theme for another within the three month period. As previously mentioned, people who don’t want to join the club can still buy the themes on an individual basis. A single license theme costs about $70, while a developer theme (with unlimited licenses) will set you back $150. The various options are a great way of catering to the different needs of bloggers and website owners.

WooThemes also prides itself with its after-sales support. They have instituted a customer service department that will help users if they have any problems implementing the theme they bought for their website. I think this is a very clever and customer-oriented idea. Most sites leave you to your own devices as soon as they get your money but WooThemes has taken the extra step to make users feel that they’re not in this alone. Aside from this, users can also get to read about and share tips, tricks and suggestions from other WooThemes users in a forum they have built just for this purpose. The WooThemes blog is also a helpful resource for using the different WooThemes templates while also providing valuable information and news on the company and the blogosphere.

WooThemes is also creating a bit of a buzz for their very friendly business practices. Recently, the company decided to make their previously “for sale only” theme, the BlogTheme, available for free download. But the guys at WooTheme, obviously thinking of their clients who have previously bought this theme, announced that the people who had bought the BlogTheme before can exchange the theme for another one in their catalogue or they can opt for a straight refund. I admire them for this initiative.

Categories: General

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  1. domain says: 2/17/2009

    For some obvious reasons, people may decide not to join the club. Selling
    themes to this group of people for $150 is outrageous i think.


  2. David Peralty ) says: 2/17/2009

    I would disagree. Lots of time and energy is put into WordPress themes. Even if each theme was only given a total of 10 hours of development time, which isn’t outrageous for WordPress themes, that is $15/hr you’ve paid for some designer, developer, marketing manager, etc… I think it is more than fair considering people that use premium themes, usually have premium blogs making a fair bit above $150/year in revenue.


  3. hollakmedia says: 2/22/2009

    The WordPress market is definitely large enough to support a business model like that of Woo Themes.

    Not everyone wanting to blog is a WordPress expert or HTML / CSS expert, yet they still don’t want to go with a free theme that has been overused in the marketplace. That’s where a business model, like Woo, comes into the marketplace.

    I wouldn’t call the Woo model a “mature” business model yet, so it will be interesting to see where the marketplace takes this business model.

    In the meantime, if you are using a Woo Theme, I’ve post a quick tutorial back on my site on how to code a rotating logo into the header file. It’s easy to follow even if you don’t consider yourself an HTML / CSS expert.

    Also, the copy editor in me noticed that you missed a pretty obvious typo in the first sentence of your post.


  4. cvili says: 12/1/2009

    I downloaded Premium News theme. Looks fine, inside problem, problem, problems. On WP 2.8 didnt works featured, on WP2.6 didnt work custom logo upload. They also hide support page so you can pay 125$ and you dont know if something realy works fine.