Performancing Metrics

In a Giving Mood? Focus on the Benefits Your Blog Offers

In the spirit of the holidays, it’s a good time to focus on the warm, fuzzy feeling of giving.

But as a blogger, how do you get into the whole “spreading the wealth” business?

But let’s get some things straight first: for a lot of professional bloggers, the content being written is focused on a particular niche.  So try putting yourself on your readers’ shoes and ask the question “What’s in it for me?

This may sound too mercenary-like (and the last thing about the holidays), but think about it– why should your readers care about your blog? If your blog is one thing that leads to benefits, such as wealth, a better life, or  more informed way of doing things, then there are reasons people will come back.

So, as a blogger, be generous in pointing the benefits and making sure your readers know that there is a benefit to reading your posts. Here are three ways to highlight the benefits:

  1. State the Obvious – If there’s a benefit your readers should find worth getting, say it! This may entail having an approach that’s more direct to the point and being clear with the benefits. Apple is very good in this because they are able to put the key benefits of their products very concisely.
  2. Reinforce with Images – Blog posts will always look a little shinier and spiffier with images (provided the image will provide the proper context.) The images can also reinforce the tangible benefit your readers can derive.
  3. Make the Benefit Scarce – Create a sense of scarcity with what you are offering because people respond to loss and scarcity in a more natural way than abundance. If you think the information contained in your blog post is only good for a season, then make it clear.

Remember, make the benefits clear, obvious, and worth getting. The benefit for you may be a better performing blog.

Happy Holidays!

Categories: Blogging Tips, Opinion
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Comments

  1. Kian Ann says: 1/2/2010

    It is very easy to sway off track when you need to blog more regularly, and topics tend to get off course if we start to write whatever comes to you on the day.

    So I guess these principles you shared need to be put together with like a writing and “idea review” plan – because not everybody can whip out great articles instantly!

    Reply

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