The link request can be a very effective tool for link building but it seems to be underused by bloggers. Many of them are hesitant to ask for links. They think it is too intrusive and spammy. Or they are not confident in their content.
Others have tried sending a couple requests but they didn’t have success so they stopped.
If you haven’t had success, here’s a principle that can help. Also, this principle can build your confidence and help you realize that link requests don’t have to be spammy.
Where’s Your Focus?
If you want links to your site, you have to start with the linking audience in mind. Before you even create a post, put yourself in their shoes. Understand their personality and figure out what they like by being familiar with their blog. As you check out their site, you will get an idea of the kind of content they would gladly link to.
The next step is to simply create that content.
By using this strategy, you can confidently ask for a link. You content is valuable to the linker and their audience so your link request is a favor to them instead of just a favor to you. It’s a win-win situation. You get a link and they provide value to their their audience by pointing to useful content.
Most bloggers write about what they want to write about. But if you want successful link requests, you have to write about what your link audience wants.
It will take more time when you focus on others since you have to spend time browsing through their sites. But the rewards are great when you get the links and improve your rankings and traffic.
Author: Dee Barizo
Dee Barizo is the resident SEO geek. He used to work full-time for Sea Waves as a search marketer. He currently does freelance SEO work.