Performancing Metrics

Who Cares About SEO? SEO Is for Hacks and Egypt’s History Tells You Why.

Great Sphinx of Tanis

Among bloggers, especially those trying to make a buck with their sites there’s a myth. It helps them to improve their traffic and stats and ultimately should bring money and pay for their next cruise to Egypt, a marvellous country with an ancient history. A country we still speak about today and people travel in hordes to visit the pyramids, look at the Great Sphinx. Even Indiana Jones went to the Pyramids.

What the Egyptians never did though was this thing called SEO. Instead they created great content, a rich and bespoke culture and history. People still speak about their culture, visit the country and take pictures of the ruins.

First I’m going to tell you a secret: What the Egyptian Pharaohs did was perfect SEO. What the oil sheikhs in Dubai and Abu Dhabi do is the kind of SEO result most bloggers try to achieve. One country is still popular more than 2000 years later. The other… who will care about Dubai in 5 years? They even don’t have an Apple store there.

SEO Doesn’t Matter for Bloggers

  1. Setup a blog, start writing
  2. ???
  3. Profit!!!

Most of you will now want to click away and leave this page but hang in there for a second. I’m going to tell you all the SEO you’ll ever need. That’s right, after that you will not have to worry anymore about any ‘SEO’ at all.

If you think of the Egyptians you will understand that they would have been the ultimate bloggers, better than any SEO. Let’s have a look at how their great nation would have been the perfect blog.

1. Chose a Solid Template

Egypt’s history revolves around the Nile, a very yielding area. The Nile is the template and base of the ‘blog Egypt’. You should look for a design with correct semantics and possibly even microformats.

I’m a purist so I will not divulge into <h1>, <h2> debates, I believe <h1> should be reserved for your blog title. Not your post title, but that’s me.

2. Read Our Sunday SEO Column

Of course first of all you should read our regular SEO Sunday column by Dee Barizo. No discredit at all to Dee but here’s the thing: if you trust and use that grey matter, AKA brain, you will probably figure out all this on your own. Dee does not tell you any ground breaking, or black hat, miracles. He does learn you the basics of using directories for links, reciprocal linking and more but you should have figured those out on your own to be honest. Dee’s column helps you to use more resources to improve your SEO. SEO alone does not make your blog. If you think that you just don’t have what it takes.

SEO is nothing more than common sense

There’s no miracle recipe to SEO your blog and suddenly bathe in the dollar notes. Instead you have to embark on a long trip, build your rich culture and history just like the Egyptians did.

3. Make Use of title=”” and alt=”” But for The Right Reason

For years now title="" and alt="" have been lauded as important for SEO. Actually the reason why you should use these is not SEO. You should use those for accessibility and to optimise your site for people who need to use screen readers. Not for SEO.

They were created for Accessibility, not for SEO

If we have a quick look at the SEOMoz Search Engine Ranking Factors for 2009 you will notice that these do not rank in the Top 5.
What does rank though:

  1. Keyword Focused Anchor Text from External Links: 73% very high importance
  2. External Link Popularity (quantity/quality of external links): 71% very high importance
  3. Diversity of Link Sources (links from many unique root domains): 67% very high importance
  4. Keyword Use Anywhere in the Title Tag: 66% very high importance
  5. Trustworthiness of the Domain Based on Link Distance from Trusted: 66% very high importance

These were the most important factors according to SEOMoz’s survey conducted in 2009 among SEO specialists. Dee’s SEO Sunday column helps you to achieve this but otherwise…

The Best SEO Is…

The best SEO is… write great content. Write great content and your entries will be tweeted, bookmarked at delicious and linked on other blogs. Just like the Egyptians build great and memorable pyramids. Screw SEO.

Do you have what it takes?.

Categories: Blogging Tips
Tags: ,

This post was written by . You can visit the for a short bio, more posts, and other information about the author.

Comment with Your Facebook Account


  1. Manu ) says: 1/22/2010

    I like the accord between the great Ramses and using the right template….but it is really important to give a short tip to the people like you do. And the advice between accessibility is quiete good.


  2. Robin ) says: 1/24/2010

    I find this article rather amusing. When I started blogging, yeah I do believe Content Is King coz everybody in the field told me so. However, after writing for about 20 post, each post coming to an average of 800 words on the subject ” How To Blog “, I still don’t see the traffic results I so much desired.
    I’m really in a dilemma, how should I spend my precious time??? Should I continue on more contents, or should I stop and start doing SEO and SEM? Sigh…………


    • Franky Branckaute ) says: 1/25/2010

      Robin, to start you have chosen one of the most competitive niches with an actually rather small audience. The ‘how to blog’ niche is not like geek blogs, people only read that many ‘how to blog’ blogs and the niche is mainly one big echo chamber.
      Your topics seem ok, but there is nothing which gives your blog a unique touch. You might want to consider some entries which go against the ‘opinions of the big guys’. Don’t be afraid to chose another angle. Our complete content tag provides a slightly different approach to the how to blog niche.

      You said you wrote 20 entries so far? Unless you have star status already in the scene you will need at least 4-6 months of content. As I hint at, your site should be a mix of content and basic SEO. Also keep in mind that Google won’t really bother until your site is at least 6 months old (your URL).

      And start preparing a series of entries to guest post.


  3. SEO dubai says: 10/23/2010

    In today’s world, backing your website with search engine optimization is significant. Rely on our SEO service Dubai and get productive results.


  4. websters says: 3/2/2013

    Nice article posted by you,Its very helpful to online users.We also providing the same services in Dubai like Internet marketing and Seo services.