Like I said in the post, if you’re looking to build a relationship, then cold calling is not the best thing to do (even though I have made great connections with cold calling). But if your goal is getting a couple quality links in a short amount of time, then cold calling works well as long as your posts are high quality and relevant.

Also, you’re definitely not like most bloggers in my experience. The vast majority of bloggers I cold called were very happy to receive free quality relevant content even it was from a stranger. I used this strategy to rank for a lucrative two word phrase with over 100,000,000 results on Google.

If I received a guest post from an unknown player in my niche

The real challenge is to spot those unknown players and launch them, guest posts are really valuable for these ends. I have launched more than one unknown blogger thanks with guest posts and if the first 20″ ring in the cover email, I will definitely also read the ‘cold call’ guest post.

In the end I save lots of time if there’s not first 17 emails both ways needed and depending on the quality of the cold call post, I’ll then start working with that author. I don’t like the ‘big players’ echo chamber.

Why waste your team sending out hundreds of cold call guest posts when you could build a relationship for mutual guest posting with key players in your segment?

If I received a guest post from an unknown player in my niche, I would delete it almost as if it were spam.

My energy is better spent focusing on long-term relationship strategies as opposed to a few links.

Barry Deutsch
IMPACT Hiring Solutions