Sunday Morning SEO: How Keyword Research Improves Your Writing
I sometimes hear bloggers say they don’t do keyword research. They have various reasons for ignoring this fundamental SEO strategy.
They say it’s too boring and laborious. They’re afraid it will make their writing too wooden and stiff. They believe it stifles their creativity as a wordsmith. They want to focus on their writing without resorting to a crutch.
They are similar to some of the writers I know who won’t use a thesaurus. (My response has always been, “Don’t you want to use every available writing tool?” I understand that it’s not good to use the thesaurus too much but I don’t see what’s wrong with using it occassionally.)
Many of these bloggers don’t really care about getting more search traffic so the traffic benefits from keyword research falls on deaf ears. But I’m here to tell you that keyword research, instead of stifling your writing, actually makes you a better writer.
Keyword Research and Clear Writing
If you’re concerned about communicating clearly, then keyword research should be your friend.
This SEO tactic allows you to see which words your audience is using to describe your niche. By using the same words in your writing, you will be able to reach your audience more effectively. By using words they are familiar with instead of words they may not completely understand, you will improve your communication.
Changing a couple words in a post can make a big difference. It can make it much more understandable.
You may think you know a lot about your niche, so you won’t miss relevant keywords. However, you could be wrong and it doesn’t hurt to check. I thought I knew my niche inside and out. I have a lot of experience and knowledge in my industry but I still found many keywords I wasn’t using.
If I’ve convinced you, check out Google’s keyword tool. Enter the name of your industry and common topics in your niche. The keyword tool will spit out related keywords.
Take note of the relevant words you aren’t using and start including them in your posts.
If you want more search traffic, include the words in your post titles.