Performancing Metrics

Duz Ya Spellin Matta?

This post is a guest contribution by Stacey Cavanagh, of Tecmark SEO London

Duz ya spellin matta? U understand wut Im askin u dnt u, even if I spell it rong? So with that in mind, does it really matter if a blog post is badly spelt with poor grammar?

Yes. Ok, so that might be a rather short and blunt answer. But, and forgive me if I come across like a bit of a linguistic snob here, no matter how much I like a blog, if its content is frequently littered with poor spelling and grammar I will stop reading.

Why? Well there are a few reasons, to be honest. I have a tendency to wonder, if someone can’t be bothered to run a spell checker, how do I know they can be bothered to get their facts right? Spelling and grammar is a core element of written communication and blogging is about communicating ideas, thoughts and opinions.

I’m not saying that the odd mistake will never slip in. None of us are perfect, after all. But the fact is that there’s really very little excuse for consistent poor spelling and grammar (at least in your first language)! Word processing packages all come with a simple spelling and grammar checker and while it might not be absolutely perfect, it picks up on many of the most common errors.

Good spelling and grammar is perhaps more important than ever when it comes to web content. I say this for a few reasons. Firstly, there is so much information at the tips of fingers now, thanks to Internet, that there are literally countless of competitor sites and blogs who will be only happy to take your readers! Because of this, it’s more important than ever that your site is the best it can be in every element. Blogs should communicate an idea or thought quickly. Readers should be able to establish the purpose of your post without having to decipher or translate spelling errors first.

You should also consider the fact that blogs have a truly international audience. If someone for whom English isn’t a first language may be reading your material, then it’s critical the spelling is right. If there’s the odd word or sentence that these readers don’t understand, they can look them up. But they’ll have a hard time looking up misspelt words.

But perhaps more than the practical reasons, for me, spelling is just another indicator of the effort put into a blog. Not proofreading posts and just leaving typos and misspellings all over the place just reeks of, “I can’t be bothered.” So come on, ladies and gents, it’s just a quick spell check!

Stacey Cavanagh is an online marketer working for Tecmark SEO London and can also be followed @staceycav on Twitter.

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  1. Jennifer Brown Banks ) says: 3/29/2010

    Stacey, Stacey, Stacey–I love this post! I have tried to share this same philosophy with fellow bloggers and have gotten blasted as a result. Some mistakenly feel that as long as the content is compelling that minor details don’t matter. Huh?
    Thanks so much for this much needed post!


  2. Lakita (PFJourney) ) says: 3/29/2010

    Excellent points! I just shared this on Facebook! I often try to explain to people that in this day in age, your online impression is sometimes the first impression. If you are trying to establish an authoritative voice, misspellings and poor grammar will only work against you.


  3. Nicholas Z. Cardot ) says: 3/29/2010

    I agree. Also let’s be honest. Words that are spelled improperly can make you appear ignorant and who wants to read information from someone who is ignorant? And if they are ignorant in one area then who is to say that they aren’t ignorant in the topic about which they blog. In other words, it can destroy your credibility. Bloggers would do well to pay attention to your advice in this article.


  4. Stacey Cavanagh ) says: 4/3/2010

    Thanks, guys!

    I’m a bit of a snob with spelling and grammar (self-confessed). I just can’t stand having to translate an article from bad English into readable English before I even take any of the information in. One of my pet peeves, I suppose!


  5. executive training says: 5/4/2010

    I agree, it is extremely important that the language we use writing our blog is correct and nice. I reject blogs with errors or bad language at the start as a reader.