The 30 Second Rule–How to Create Instant Chemistry With Readers
What comes to mind when you hear this common word?
For most folks it conjures up images of mutual attraction, first dates and butterfly flutters.
Itâ€™s that undeniable â€œsomethingâ€ that letâ€™s you know that youâ€™re in the midst of something special.
In science itâ€™s the combining of different gases, elements, and substances to create a reaction.
In blogging itâ€™s a must-have to attract and maintain readership in a fiercely competitive environment.
Why Itâ€™s Importantâ€¦
The average American is bombarded with hundreds of daily messages.
Weâ€™ve got Email, text messages, commercials telling us how we need to look better and do more. And directives to â€œbuy me,â€ â€œchoose thisâ€ and â€œact now.â€
Then thereâ€™s billboard ads, the daily news, junk mail, Ebook offers, internal memos at work, spam mail, and subliminal messages as well. Whew!
Add to this the fact that many of us are dealing with a shortage of time to get everything done and short attention spans to boot!
So in order to successfully manage the madness, we â€œfilterâ€.
Think of it this way.
Blog reading can be compared to channel surfing and TV viewing. Youâ€™ve got about 30 seconds to â€œwin friends and influence peopleâ€ or risk the fatal â€œclickâ€ where a potential fan has gone to another site or another task on their to-do list.
And youâ€™ve lost them. Maybe just for todayâ€¦maybe forever.
No pressure, just something to think about.
How to Create Chemistry
Whether personal or professional the main ingredient of creating chemistry is â€œconnectingâ€ on a core level. For me, blogs with chemistry have a conversational quality. A feeling that thereâ€™s a dialogue going on, not a monologue. You feel like you know the author, or at least that youâ€™d like to. Thereâ€™s a display of personality without being too â€œpersonal.â€ Wouldnâ€™t you agree?
Once you build a relationship, your â€œrepâ€ and a rapport, things will change a bit. Readers come to know your work and your worth and are more likely to excuse an â€œoff dayâ€ in terms of â€œperceived brilliance.â€
Here are four clever and creative ways to create chemistry with readers and keep them coming back for more.
1. Understand their needs.
Most blog readers want quality, concise content that helps them to feel better about their current situation or teaches them concrete ways to improve upon it. Give it to them. Quickly.
2. Donâ€™t fake the feeling.
If youâ€™re passionate about what you provide, readers will feel it and be receptive to receiving it. Be sincere and authentic. There are millions of bloggers, but only one you.
3. Have an â€œinformedâ€ firm opinion.
Donâ€™t be afraid to take a stand on issues even if you seem to be in the minority. You may not win a popularity contest, but youâ€™ll inspire dialogue and intelligent debate. And youâ€™ll likely be remembered.
4. Write well.
In this day and age when people read less than they used to, (due to time constraints), content is still king. To build and maintain readership, itâ€™s still important to â€œwooâ€ with words.
Whatâ€™s your take on this topic? Do you think itâ€™s possible to create instant chemistry with audiences? Have you ever read someoneâ€™s work and liked that person immediately? Is the 30-second rule fair?