Performancing Metrics

5 Powerful Reasons Your Company Needs a Blog

How can I increase traffic to my company’s
site? How can I win more loyal customers? When will I ever hit the number one mark in Google search results? Surely these are questions asked by many business owners who have decided to expand their boundaries online. It all seems like a daunting task to establish and maintain a successful online corporate presence especially when it comes to driving traffic; but the decision to launch and maintain a company blog can be one of the most rewarding choices you could make for your business online.

Here are 5 solid reasons your company will flourish through maintaining a blog.

1. Search Engines Love Dynamic Content

Maintaining a blog gives you the distinct advantage of easily creating new content on the fly with very little hassle. Search engines, especially Google, place higher priority on sites that constantly produces fresh, valuable content that is useful for the web at large. Static, unchanging websites can give the impression that your company is not moving forward and not creative.

Take the opportunity to blog about about new products, new experiences, useful tips and guides for your customers and publish company news through this medium. The search engines will reward you with targeted traffic.

2. Connect With Your Customers & Prospects

Blogging opens up the lines of communication unlike traditional marketing. You will now have an excellent opportunity to find out who your customers really are and gain deep insight into their preferences and dislikes. Knowing your customers better will help you to find and keep more just like them.

Take the time to interact with your customers and prospects and gain valuable feedback while expressing your company’s vision and goals.

3. WordPress – Advanced & Easy to Use Platform

Of course, the blogging platform of choice is WordPress, which can be downloaded from WordPress.org or if you prefer, VIP hosting and support is available at Vip.WordPress.com for large-scale deployments. Lots of big names are using WordPress such as CNN, Time and BBC; and we all know how successful they are online.

WordPress makes publishing content as easy as saving a Microsoft Word document while offering a professional platform that can help drive any business to online success.

4. Easy SEO Integration – Increase Targeted Traffic

Blogs are excellent for Search Engine Optimisation (SEO) and with WordPress, SEO integration is as easy as 1, 2, 3. Plugins such as All in One SEO Pack and Google XML Sitemaps makes mastering SEO and pleasing the search engines a cinch.

WordPress offers the ability to manage SEO while you write and create content targeted at customers and prospects within your niche. While there are many professional SEO’s out there who charge an arm and a leg for their services, you will be well on your way to being a pro yourself or simply keep these tasks in-house.

5. Commanding Influence & Authority

Having a blog to complement your present marketing efforts gives the opportunity to build credibility and authority. Your regular marketing messages are good but can be like a resounding cliche in the minds of your prospects and customers. Blog posting allows for the excellent opportunity for your visitors to get to truly know your work and solutions, request help and advice. There’s no better person to answer those product questions but you. Use this medium to build your authority and influence your customers to purchase.

Most importantly, take that first step and make your mark in the blogosphere. Your customers and prospects are spending much of their time online so its time to grab their attention, build relationships you’ve never had before and reap the rewards of increased traffic and sales.

Categories: Blogging Resources, Blogging Tips, General
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This post was written by . You can visit the for a short bio, more posts, and other information about the author.


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Comments

  1. Andrine says: 4/25/2010

    Hey Robyn,

    Nice post here. Your idea is a blast and I agree with you that every company should indeed host a blog on their site. I think this is most definitely a good way to build a rapport with your customers, whether you provide goods or services. Even though you may have a niche and think you know all what your customers need, your perception could be wrong and drive you out of the market. So this will help you to curtail what is necessary in your line of business.

    I think all web developers out there should read this post and use it as a bench mark to encourage companies out there to get a in the blogging era (as I call it).

    I also like the fact that you mention WordPress in conjunction with SEO. I think they are actually two peas in a pod, complementing each other.

    Again, well done Robyn and your post is very informative.

    Thanks.

    Reply

    • Robyn from Sam's Web Guide ) says: 4/27/2010

      Thanks for taking the time to comment Andrine :)

      I think company blogging allows businesses to connect with their prospects and customers on a much deeper level than traditional methods. Big companies who make use of blogging no longer seem like just “corporations” but more like businesses with real human beings behind them.

      It’s definitely a strategy that web developers need to promote since they are in the position to give expert advice to their clients.

      Thanks again for reading Andrine.

      Reply

  2. Jennifer Brown Banks ) says: 4/25/2010

    Robyn,

    Great, timely informative post for businesses seeking to take their products, services and skills to the next level! In fact, I had a vision to write on this topic too. Great minds think alike.;-)

    Reply

    • Robyn from Sam's Web Guide ) says: 4/27/2010

      Thanks for commenting Jennifer :)

      Great minds do think alive. Or maybe I was peeking inside your brilliant mind :)

      Reply

  3. Advance Web says: 4/26/2010

    Thanks for the article. i really agree with your post. Nowadays, the most effective way to advertise is via online. By making BLOG, you’ll be creating faster and easier ways for your customers to reach you.

    Reply

  4. Maclord ) says: 4/26/2010

    I have the fear that Google ignores more and more the oldest posts on a blog, unless some readers / followers are still posting comments on ancient posts and links to those comments appear on the first page of the blog.

    Correct me if I’m wrong, but being just “dynamic” makes no sense in this context unless driven by an active community supporting the site.

    Reply

    • Robyn from Sam's Web Guide ) says: 4/27/2010

      Hey Maclord, thanks for reading.

      Having an active and vibrant community supporting the site would be the whole point of having a company blog. Actually that’s best thing that could happen online for the company since it allows for a more engaged relationship with customers and prospects.

      Using tools like twitter and facebook to continuously promote old posts is a great way to attract new readers. Also, an excellent strategy is to have lots of internal links that point to older posts if the topics of newer posts are related. This will help to keep those pages somewhat “active” in google’s eyes. So, there’s nothing to worry about here, its important to have a solid strategy.

      Reply

  5. Affiliate Marketing Network ) says: 10/20/2010

    Hi….Robyn
    That’s Great article…you have mention very informative post..blog needs every company because this is good way for promote our busniess product..we can do also communicate with blog user live thought between us…i think blog can be an extension of your marketing efforts. …

    Reply

  6. From the best Typing Test ) says: 5/14/2011

    I use the All in one Seo plugin on all my blogs and it does allow me to do almost all the on page SEO in house.

    Reply

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