Major blogs like Techcrunch, Mashable and BloggingPro (yes, we’re a top site!) sell advertising directly. This cuts out the middle man and keeps every last cent into the publishers pocket. The downside is that you can find yourself stuck in a time-consuming administrative role. A new Website, AdTaily, wants to help you sell banner ads and give you ALL of the proceeds.
What’s the catch? There IS no catch, but there is a downside.
First, the newly-launched AdTaily only accepts 125 x 125px ads. Second, only static ads are accepted. From a reader’s perspective, I appreciate the that they are attempting to keep the focus on the content. However, they are removing a potential money-maker from the blog owner’s arsenal.
If you have Google Analytics installed on your blog you can import stats to give potential advertisers an idea of your site’s success. AdTaily will use this data to recommend how much you should charge for an ad, but this advice can be (and probably should be) over-ridden. If you don’t have Google Analytics (shame on you!), the widget can also gather stats.
Ad moderation is optional but recommended.
I like that the widget auto-fits to the section of your blog in which you place it.
I’ve yet to sell an ad in the few days I’ve had the AdTaily widget installed, but I like the concept of turning readers into advertisers. You’ll probably never get rich, but you give folks a seamless way to leverage your brand for days or months without ever leaving your site.
If you decide to give AdTaily a spin, please use this space to let your fellow blog owners know how it’s working out. I still believe that selling directly, without the involvement of a third-party, is the way to go. But if you’re pressed for time and want to “set it and forget it,” AdTaily might be for you.